KAYALI Senior Product Marketing Executive

Description

Who We Are

Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to 'my imagination' in Arabic, KAYALI provides a modern fragrance experience inspired by Mona's rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world's most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.

Our Mission

To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.

Summary

The Senior Executive, Global Product Marketing supports the development and execution of the product pipeline, playing a key role in driving the go-to-market process in close partnership with the Senior Manager.

This role sits at the intersection of product development, brand storytelling, and commercial performance, with increasing ownership across the product lifecycle - from concept to launch to post-launch optimization. The Senior Executive contributes to shaping product briefs, developing compelling product narratives, and delivering data-driven insights to support business growth.

The role requires a balance of strategic thinking, executional excellence, and analytical rigor, alongside strong cross-functional collaboration across Product Development, Marketing, Commercial, and Operations.

Requirements

Essential Duties and Responsibilities:

Product Management & Cross-Functional Alignment

• Support execution of the global product pipeline to exceed company objectives; work with cross-functional partners to successfully execute
• Act as a key liaison across cross-functional teams (Product Development, Creative, Marketing, Operations) to ensure alignment
• Prepare and support presentations for management meetings

Global Product Pipeline, Product Calendar, & Product Assortment

• Maintain and update the global product calendar and pipeline
• Support the development of global product briefs with compelling and unique product concepts that fit within franchise positioning, leveraging consumer insights, understanding gaps in the market and portfolio
• Partner with cross-functional teams to ensure alignment on pricing, cost of goods, and margin targets
• Work closely with International markets Marketing teams on market needs; serve as global product advocate to push initiatives forward

Reporting & Research

• Monitor the beauty and retail landscape to identify growth opportunities
• Support pricing and positioning analysis across key launches
• Track performance of initiatives and provide regular and ad-hoc analysis
• Make recommendations based on research and sales trends

Requirements

• 2-4 years of related business experience, beauty and/or retail experience strongly preferred
• Strong Microsoft PowerPoint and Excel skills
• Strong attention to detail and ability to manage multiple projects in parallel
• Must be an excellent communicator with a collaborative, solutions-oriented mindset