Alexander Wang Director, Stores

Summary: The Director, Stores leads the North America retail fleet and Europe shop-in-shop business, with full ownership of store performance, client experience, and field execution. This is a multi-store leadership role overseeing the full store network, responsible for setting the direction for the retail function and translating company strategy into consistent, high-impact execution across all locations. The role connects HQ strategy to in-store execution across retail, digital, and marketing, ensuring stores are a primary driver of customer engagement, conversion, and brand experience.

This role reports into the VP, Global Sales & Retail.

Key Responsibilities:

Commercial Performance & Retail Leadership

• Set and lead the commercial direction and performance of the retail fleet across NA stores and EU SIS
• Establish KPIs and accountability across store teams (sales, conversion, ATV, UPT, client retention)
• Partner with buying and planning to optimize assortment, inventory flow, and sell-through
• Identify and execute opportunities to drive incremental revenue through client development, events, and localized initiatives

Store Leadership & Team Development

• Lead, coach, and develop Store Managers to drive performance and accountability
• Set the standard for leadership, performance expectations, and ways of working across the store network
• Build a strong talent pipeline and succession plan across the fleet
• Partner with HR on hiring, payroll coordination, performance management, employee engagement, and policy compliance
• Ensure consistent execution of brand standards and team culture

Client Development, Experience & Selling Culture

• Set expectations for service standards, selling behaviors, and overall client experience
• Drive adoption and consistent execution of clienteling and retail CRM tools within stores
• Establish and elevate a selling culture focused on client engagement, conversion, and retention
• Drive appointment-driven selling, localized events, and in-store client engagement

Operational Excellence (in partnership with Operations)

• Ensure disciplined execution of store operations, policies, and procedures
• Partner with Operations leadership on staffing, inventory management, and store efficiency
• Oversee new store openings, renovations, and SIS activations from a retail execution standpoint
• Own store-level response to incidents and business disruptions, ensuring timely resolution and minimal impact to operations

Cross-Functional Leadership

• Act as the primary liaison between stores and HQ functions (buying, VM, store planning, brand experience/marketing, operations, digital)
• Represent the retail function in cross-functional decision-making and ensure store priorities are reflected in broader business strategy
• Provide ongoing feedback from stores to inform product, client, and market strategies

Qualifications:

• 8-12+ years of multi-store retail leadership experience, preferably in luxury or contemporary fashion
• Proven track record of driving commercial performance across multiple locations
• Strong leadership and team development capabilities
• Deep understanding of clienteling, customer engagement, and retail execution
• Ability to translate data and insights into actionable strategies
• Strong cross-functional collaboration and communication skills
• Hands-on, detail-oriented, and commercially driven

We are an Equal Opportunity Employer M/D/F/V

In compliance with the New York City salary transparency requirements, the potential salary for this position is from $140,000 to $155,000, which represents a range commensurate with experience, knowledge, and skills required.