Brand Director

As one of the world’s most prolific polluters, and with 85% of all textiles ending up in landfill, the fashion industry’s detrimental impact is vast, and improving the way it operates will make a huge, positive difference to the future of our planet.

OMNES means ‘all’. It’s our name because we are all in this together. We created OMNES to help change the way you shop, wear and think about clothing. And to encourage the rest of the industry to do it, too.

We want to do fashion differently.

We want to make it better.

Together.

Role Overview

The Brand Director will define and lead the overall brand vision and creative direction of OMNES, ensuring a consistent, compelling and commercially effective brand across all touch points.

This role sits at the intersection of creative, marketing, product and customer experience - responsible for setting the strategic direction of the brand and translating it into clear, actionable outputs across the business.

You will work closely with the Founder/CEO, elevating OMNES into a category-defining contemporary brand in the UK and internationally.

Key Responsibilities

1. Brand Strategy & Positioning

- Own and evolve OMNES’ brand positioning, identity and narrative

- Define seasonal and annual brand direction aligned with business goals

- Ensure clarity and consistency across all channels (e-commerce, retail, wholesale, PR)

- Lead brand storytelling, ensuring a distinctive and ownable voice

2. Creative Direction

- Set the creative vision for all campaigns, content and brand assets

- Oversee photoshoots, campaign development and content production

- Approve all major creative outputs (site, social, retail, paid media, PR)

- Build a clear and elevated visual identity that differentiates OMNES

3. Customer & Channel Experience

- Ensure a cohesive brand experience across website, retail stores, packaging, and customer communications

- Work closely with e-commerce and retail teams to elevate brand presentation

4. Product & Merchandising Alignment

- Partner with Design and Buying to ensure product aligns with brand vision

- Influence product direction based on brand positioning and customer insight

- Ensure collections support key brand narratives and campaigns

5. Brand Performance & Growth

- Define key brand KPIs (awareness, engagement, brand equity)

- Balance long-term brand building with short-term commercial performance

- Support international expansion with a clear and scalable brand framework

Key Skills & Experience

- Proven experience as a Brand Director or senior brand/creative leader in a fashion or lifestyle brand

- Strong creative instinct with a commercial mindset

- Experience building and scaling a contemporary fashion brand

- Deep understanding of brand building across digital, retail and wholesale

- Strong leadership and team management capability

- Ability to operate both strategically and hands-on in a fast-growth environment

Reporting Line

Reports to: Founder/CEO  

What Success Looks Like

- A clearly defined, differentiated and recognisable OMNES brand

- Elevated creative output across all channels