Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Why L’Oréal Paid $2.5 Billion for Aesop

The internet’s most memed skincare line, beloved by both insiders and strivers, gives the conglomerate a chance to reconstruct its luxury portfolio.
Aesop
Aesop gift kits (Courtesy)

Aesop pulled off the difficult trick of portraying itself as a luxury brand for everyone, and that turns out to be worth quite a lot.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

Can the ‘MAC of Italy’ Make It in America?

European cosmetics giant Kiko Milano has racked up over $1 billion in sales with storefronts across the globe from Chile to India. Until now, success in the hyper-competitive US market has been more elusive, however.


Inside Susan Yara’s Second Act

The founder of Naturium unveils the details of her tropical new body and haircare brand, Playa, exclusively to The Business of Beauty.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can the ‘MAC of Italy’ Make It in America?

European cosmetics giant Kiko Milano has racked up over $1 billion in sales with storefronts across the globe from Chile to India. Until now, success in the hyper-competitive US market has been more elusive, however.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON