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Case Studies

Understand the trending topics beyond the headlines to help you make better business decisions.

Beauty

Case Study | How to Build a Forever Beauty Brand

Beauty lines rarely struggle to generate buzz when they launch. A famous face, a splashy marketing stunt and a single viral product can generate headlines and fast revenue. This success is often fleeting. This case study explores how to create, scale and execute an enduring, future-proofed beauty label.

April 2026

Recent Case Studies

Marketing

Case Study | The Fashion Marketer’s Guide to AI

April 2026

Retail

The Step-by-Step Guide to Brand Elevation | Case Study

March 2026

Marketing

From Hype to Discipline: The New World of Influencer Marketing | Case Study

February 2026

Marketing

Case Study | The Art & Science of World-Building

December 2025

Marketing

Case Study | The New Playbook for Fashion PR

November 2025

Retail

Case Study | The New Rules for Getting Acquired

June 2025

Retail

Case Study | How Brands Build Genuine Communities

April 2025

China

Case Study | The Playbook for Succeeding in China’s New Reality

March 2025

Marketing

Case Study | The Complete Guide to Communicating Value to Shoppers

January 2025

Retail

Case Study | How to Get Fashion Collaborations Right

December 2024

Sports

Case Study | The Strategy That Brought Adidas Back From the Brink

October 2024

Retail

Case Study | How to Create the Perfect E-Commerce Site

September 2024