What Will Be the Next Aesop?
The L’Oréal-owned brand has grown considerably since becoming known for its cult-cool hand soap, leaving room for challengers like Evolvetogether, Commune and Sangre de Fruta to take its place.
The Business of Beauty
In-depth analysis, news and advice for beauty and wellness professionals around the world.
Highlights
Maison Margiela’s Upmarket Fragrance Play
The L’Oréal-licensed fashion line is launching a new 'haute perfumery' collection, in addition to its more masstige Replica line, to capture an emerging class of scent ‘connoisseurs.'
What Beauty’s Richest Customers Want
Increasingly, beauty brands that target high-net-worth individuals are not competing against their Sephora shelfmates. They’re competing against luxury experiences or goods, like a stay at the Amangiri or a trip to a top plastic surgeon.
Case Studies & Reports
Latest News & Analysis
Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?
Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.
Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?
Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.
Around the World With Hailey Bieber’s Rhode
This week, Priya Rao has an interview with the most-talked-about founder in beauty, and dives into Swan’s viral bachelorette partnership.
Around the World With Hailey Bieber’s Rhode
This week, Priya Rao has an interview with the most-talked-about founder in beauty, and dives into Swan’s viral bachelorette partnership.
Can the ‘MAC of Italy’ Make It in America?
European cosmetics giant Kiko Milano has racked up over $1 billion in sales with storefronts across the globe from Chile to India. Until now, success in the hyper-competitive US market has been more elusive, however.
Can the ‘MAC of Italy’ Make It in America?
European cosmetics giant Kiko Milano has racked up over $1 billion in sales with storefronts across the globe from Chile to India. Until now, success in the hyper-competitive US market has been more elusive, however.
Exclusive: Amouage Sales Hit $190 Million in First Quarter
The Omani fragrance house charted record growth, despite disruptions in its home region.
Exclusive: Amouage Sales Hit $190 Million in First Quarter
The Omani fragrance house charted record growth, despite disruptions in its home region.
ADVERTISEMENT
Inside Susan Yara’s Second Act
The founder of Naturium unveils the details of her tropical new body and haircare brand, Playa, exclusively to The Business of Beauty.
Inside Susan Yara’s Second Act
The founder of Naturium unveils the details of her tropical new body and haircare brand, Playa, exclusively to The Business of Beauty.
Inside Amazon Beauty’s Bid to Become a Discovery-Led Destination
As competition intensifies across the beauty category, Amazon Beauty is leveraging AI, entertainment, premiumisation and frictionless checkout to help brands turn browsing into purchase.
Inside Amazon Beauty’s Bid to Become a Discovery-Led Destination
As competition intensifies across the beauty category, Amazon Beauty is leveraging AI, entertainment, premiumisation and frictionless checkout to help brands turn browsing into purchase.
Want to Win China? Start On RedNote.
With roughly 350 million active monthly users, the platform has fast become a dominant force in China’s beauty landscape. But edging out the competition has never been trickier.
Want to Win China? Start On RedNote.
With roughly 350 million active monthly users, the platform has fast become a dominant force in China’s beauty landscape. But edging out the competition has never been trickier.
Case Study | How to Build a Forever Beauty Brand
Beauty lines rarely struggle to generate buzz when they launch. A famous face, a splashy marketing stunt and a single viral product can generate headlines and fast revenue. This success is often fleeting. This case study explores how to create, scale and execute an enduring, future-proofed beauty label.
Case Study | How to Build a Forever Beauty Brand
Beauty lines rarely struggle to generate buzz when they launch. A famous face, a splashy marketing stunt and a single viral product can generate headlines and fast revenue. This success is often fleeting. This case study explores how to create, scale and execute an enduring, future-proofed beauty label.
ADVERTISEMENT
BoF Professional Masterclass | How to Build a Forever Beauty Brand
Join us for our next BoF Professional Masterclass on Wednesday, May 6, at 17:00 BST / 12:00 EST as case study Daniela Morosini and a panel of experts unpack customer clarity and creating product differentiation to build a long-lasting beauty label.
BoF Professional Masterclass | How to Build a Forever Beauty Brand
Join us for our next BoF Professional Masterclass on Wednesday, May 6, at 17:00 BST / 12:00 EST as case study Daniela Morosini and a panel of experts unpack customer clarity and creating product differentiation to build a long-lasting beauty label.
Exclusive: Birkenstock Launches Nail Polish
On the heels of record revenue and deeper ties into runway fashion spaces, the 250-year-old brand is taking deeper steps into the personal care space.
Exclusive: Birkenstock Launches Nail Polish
On the heels of record revenue and deeper ties into runway fashion spaces, the 250-year-old brand is taking deeper steps into the personal care space.
The Real Reason Ulta Beauty World Was a Hit
This week, Priya Rao dives into the latest experiential beauty festival, Beiersdorf’s Nivea problems and Salone del Mobile’s perfume plays.
The Real Reason Ulta Beauty World Was a Hit
This week, Priya Rao dives into the latest experiential beauty festival, Beiersdorf’s Nivea problems and Salone del Mobile’s perfume plays.
How ‘Millennial Cringe’ Is Reshaping Makeup
Customers across various generational cohorts are changing their routines for fear of looking out of date — not looking their age.
How ‘Millennial Cringe’ Is Reshaping Makeup
Customers across various generational cohorts are changing their routines for fear of looking out of date — not looking their age.
THE NEWS IN BRIEF
Adwoa Beauty to Enter Liquidation
A Texas court ruled that the hair-care label’s bankruptcy filing be converted to Chapter 7.
Coty’s Perfume Business Takes Another Knock With David Beckham Fragrance Lawsuit
Beauty brand Coty is facing a lawsuit from DB Ventures, the company behind former football star David Beckham’s eponymous fragrance, for what the lawsuit describes as flagrant material breaches of the license agreement, court documents show.
Estée Lauder Sales Rise 2%, Job Cuts to Expand
Double-digit growth in the conglomerate’s perfume division helped offset a lack of growth in its other units as the company continues its years-long turnaround strategy.
Premium Body Care Brand Uni Appoints New Global CMO
Heather Fisher, former chief marketing officer of Fenty Beauty, has joined the Australian body care brand.
Reliance Retail Acquires Priyanka Chopra Jonas’ Hair Care Brand Anomaly
The company will leverage its omnichannel network to scale the label, citing India as a priority market.
Estée Lauder Considers Bid for Puig at €18-19 per Share, Source Says
Cosmetics giant Estée Lauder is considering launching a takeover bid for all of Puig’s Class B shares at 18 to 19 euros ($21 to $22.20) a share, said a source close to the matter.
Unilever Sales Rise on Strong Demand in India, Brazil
The UK multinational’s sales rose more than expected as consumers in emerging markets snapped up its cleaning products and Dove soap, offsetting lacklustre demand in the US.
Sol de Janeiro Appoints Jordan Saxemard as CEO, Heela Yang Exits Brand
The L’Occitane-owned body care label has announced a new chief executive and the departure of its founder.