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Exclusive: Birkenstock Launches Nail Polish

On the heels of record revenue and deeper ties into runway fashion spaces, the 250-year-old brand is taking deeper steps into the personal care space.
Birkenstock
With a nail polish launch, Birkenstock is taking another sandalled step into the beauty category. (Birkenstock)

Welcome to Haul of Fame, your weekly roundup tracking the new products and ideas driving the beauty industry forward.

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Further Reading

When the Supply Chain Becomes the Story

In an industry plagued by greenwashing and waning consumer interest in environmental impact, legacy brand Davines is betting on sustainability as lifestyle branding.

Can Scents Be Supplements?

Niche scent house Initio Parfums Privés is in the business of triggering joy with a brand new offering of functional fragrances, as a number of other perfume labels also use neuroscience as a niche.

Maison Margiela’s Upmarket Fragrance Play

The L’Oréal-licensed fashion line is launching a new 'haute perfumery' collection, in addition to its more masstige Replica line, to capture an emerging class of scent ‘connoisseurs.'

About the author
Faran Krentcil

Faran Krentcil is a contributing writer at The Business of Fashion. She is a New York based writer, editor and lecturer with a focus on fashion and beauty.

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