Virgil Abloh Archive Begins a New Era with Nike
Nike’s first official shoe release with the Virgil Abloh Archive begins its launch cycle this week.
Sports
How the collision of sports and fashion is creating new opportunities in both industries.
Highlights
Nike Just Turned Costco Into a Hypebeast Playground
Nike’s release of its ‘Costco’ SB Dunk Low might actually be better than the shoes themselves.
Adidas Keeps Thriving in a Chaos-Filled Market
Adidas’ staggering growth continues while the rest of the sportswear industry struggles to find its footing.
Latest News & Analysis
Chip Wilson Keeps Lululemon’s Proxy Battle Going
The proxy battle at Lululemon continues as founder and ousted former CEO Chip Wilson pushes investors to vote for his preferred candidates in the company’s annual shareholder meeting.
Chip Wilson Keeps Lululemon’s Proxy Battle Going
The proxy battle at Lululemon continues as founder and ousted former CEO Chip Wilson pushes investors to vote for his preferred candidates in the company’s annual shareholder meeting.
For Adidas, Making Marathon History Worked Well
Adidas’ performance at the London Marathon established it as a leader in the running category.
For Adidas, Making Marathon History Worked Well
Adidas’ performance at the London Marathon established it as a leader in the running category.
Opinion: Lululemon’s CEO Choice Is a Missed Chance to Pacify Elliott
It’s difficult to see why the company didn’t select investor Elliott’s preferred candidate, Ralph Lauren Corp.’s Jane Nielsen, writes Andrea Felsted.
Opinion: Lululemon’s CEO Choice Is a Missed Chance to Pacify Elliott
It’s difficult to see why the company didn’t select investor Elliott’s preferred candidate, Ralph Lauren Corp.’s Jane Nielsen, writes Andrea Felsted.
Heidi O’Neill Deserves a Chance to Succeed at Lululemon
The Nike veteran’s appointment as Lululemon’s CEO doesn’t seem to be going over well with investors.
Heidi O’Neill Deserves a Chance to Succeed at Lululemon
The Nike veteran’s appointment as Lululemon’s CEO doesn’t seem to be going over well with investors.
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Don’t Blame Basketball for Nike’s Slowdown
An NBA reporter’s analysis of Nike’s basketball business has sparked a new conversation about how much the category and the stars that drive it are to blame for the company’s recent struggles.
Don’t Blame Basketball for Nike’s Slowdown
An NBA reporter’s analysis of Nike’s basketball business has sparked a new conversation about how much the category and the stars that drive it are to blame for the company’s recent struggles.
Is the World Cup the Sure Bet Sportswear Thinks It Is?
Hilton CEO, Chris Nassetta, revealed that the company’s bookings for the World Cup aren’t as strong as they’d hoped to this point. That might signal a need for an adjustment from the sportswear industry.
Is the World Cup the Sure Bet Sportswear Thinks It Is?
Hilton CEO, Chris Nassetta, revealed that the company’s bookings for the World Cup aren’t as strong as they’d hoped to this point. That might signal a need for an adjustment from the sportswear industry.
The Debrief | Nike’s Reality Check
BoF’s Mike Sykes explains why Nike’s recovery under Elliott Hill still feels incomplete and examines why investor patience is wearing thin.
The Debrief | Nike’s Reality Check
BoF’s Mike Sykes explains why Nike’s recovery under Elliott Hill still feels incomplete and examines why investor patience is wearing thin.
Opinion: China’s Sneaker Wars Are Just Kicking Off
The sheer number of international activewear players operating in China, which is in the midst of an outdoor sports boom, undercuts the idea that Chinese consumers have shunned foreign brands entirely, writes Juliana Liu.
Opinion: China’s Sneaker Wars Are Just Kicking Off
The sheer number of international activewear players operating in China, which is in the midst of an outdoor sports boom, undercuts the idea that Chinese consumers have shunned foreign brands entirely, writes Juliana Liu.
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Ralph Lauren’s Grip Loosens on Tennis
Ralph Lauren has been the standard bearer for fashion in tennis for decades. So it’s genuinely shocking that the company just lost its Australian Open sponsorship.
Ralph Lauren’s Grip Loosens on Tennis
Ralph Lauren has been the standard bearer for fashion in tennis for decades. So it’s genuinely shocking that the company just lost its Australian Open sponsorship.
Hugo Boss Bets on Tennis With Australian Open Partnership
After six years with Ralph Lauren as its title sponsor, the Australian Open is inking a new partnership with Hugo Boss. It’s a meaningful shift for both the tournament and Hugo Boss as the brand looks to rebuild.
Hugo Boss Bets on Tennis With Australian Open Partnership
After six years with Ralph Lauren as its title sponsor, the Australian Open is inking a new partnership with Hugo Boss. It’s a meaningful shift for both the tournament and Hugo Boss as the brand looks to rebuild.
The Moment of Truth for the Athlete Endorser is Here
The chaotic shape of the sportswear market may be reshaping the way brands deal with the athletes they work with.
The Moment of Truth for the Athlete Endorser is Here
The chaotic shape of the sportswear market may be reshaping the way brands deal with the athletes they work with.
South Africa’s Old School Is Taking on the Global Athleisure Market
The clothing startup is riding a wave of interest in throwback team jerseys and looking to break out of its home market through partnerships with sports giants such as the NBA.
South Africa’s Old School Is Taking on the Global Athleisure Market
The clothing startup is riding a wave of interest in throwback team jerseys and looking to break out of its home market through partnerships with sports giants such as the NBA.
THE NEWS IN BRIEF
Inventory Clean-Up Helps Puma Beat First-Quarter Expectations
The German sportswear maker also announced it had appointed former Hugo Boss CEO Mark Langer as its chief financial officer, effective Friday.
Adidas Gets Running Lift in London From Two Sub-2-Hour Marathons
As athletes and spectators marvel at, not one, but two men smashing the once-thinkable two-hour barrier in this year’s London Marathon, German sportsgear maker Adidas AG also has reason to celebrate.
Lululemon Shares Drop as New CEO Appointment Leaves Investors Unimpressed
Critics of Heidi O’Neill’s appointment are focusing on the downturn in Nike’s DTC business near the end of her tenure at the sportswear giant.
Lululemon Names Former Nike Executive O’Neill Its Next CEO
O’Neill, who was most recently Nike Inc.’s president of consumer, product and brand, will take over as permanent CEO on Sept. 8.
Lululemon Founder Chip Wilson Is Starting Athletic-Brand Venture
The business will include new brands as well as existing small brands.
Texas Probes Lululemon for Alleged ‘Forever Chemicals’ Use
State attorney general Ken Paxton’s investigation creates another headache for Lululemon, which has slumped in the stock market as sales growth tapers off, quality issues resurface and the founder advocates for a board overhaul.
Nike Closes in on UEFA Ball Deal as Adidas Bows Out
The deal precedes the World Cup, also seen as a key football marketing opportunity for Nike.
Nike CEO Blows Off Steam With Staff Over Stalled Turnaround
‘I’m so tired, and I know you are too, of talking about fixing this business,’ Elliott Hill said during the all-hands meeting Tuesday, Bloomberg reported.