Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Don’t Blame Basketball for Nike’s Slowdown

An NBA reporter’s analysis of Nike’s basketball business has sparked a new conversation about how much the category and the stars that drive it are to blame for the company’s recent struggles.
NBA stars like Michael Jordan, Kobe Bryant and LeBron James have always been anchors for the brand’s strong basketball business, which trickled success into other categories.
NBA stars like Michael Jordan, Kobe Bryant and LeBron James have always been anchors for the brand’s strong basketball business, which trickled success into other categories. (Getty Images)

Good morning, friends! Welcome back to The Kicks You Wear. Thanks so much for reading today. I appreciate you giving me a bit of your time. I hope your weekend was fantastic. I spent most of mine watching playoff basketball. Fun times.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Sports
How the collision of sports and fashion is creating new opportunities in both industries.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Building Connection Through Luxury’s Sensory Evolution

Luxury fragrance house Amouage, together with The Business of Fashion, convened leading creatives for an evening of open dialogue on the evolution of the luxury industry — from visual symbol to deeper emotional connection.


The BoF Podcast | Inside Dries Van Noten’s Venice Manifesto

After stepping back from his namesake brand, Dries Van Noten has opened a foundation in a Venetian palazzo dedicated to craft, beauty, and the things made by hand and soul. BoF's Tim Blanks speaks with the designer about why, in ugly times, making something beautiful is the only real form of protest.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON