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For Adidas, Making Marathon History Worked Well

Adidas’ performance at the London Marathon established it as a leader in the running category.
Three runners made history during the London Marathon on Sunday while wearing Adidas’ new Pro Evo 3 supershoe.
Three runners made history during the London Marathon on Sunday while wearing Adidas’ new Pro Evo 3 supershoe. (Adidas)
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Good morning, friends! Welcome back to The Kicks You Wear. Thanks so much for reading today. I appreciate you giving me a bit of your time. Hope you had a great weekend. Mine went by far too quickly, but I’m glad to be back here with you today.

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About the author
Mike Sykes
Mike Sykes

Mike Sykes is the Sports and Fashion Correspondent at the Business of Fashion. He is based in Washington, D.C. and is laser-focused on covering the sportswear world where it intersects with fashion, tech and more.

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