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For Adidas, Making Marathon History Worked Well
Adidas’ performance at the London Marathon established it as a leader in the running category.
For Adidas, Making Marathon History Worked Well
Adidas’ performance at the London Marathon established it as a leader in the running category.
Opinion: Lululemon’s CEO Choice Is a Missed Chance to Pacify Elliott
It’s difficult to see why the company didn’t select investor Elliott’s preferred candidate, Ralph Lauren Corp.’s Jane Nielsen, writes Andrea Felsted.
Opinion: Lululemon’s CEO Choice Is a Missed Chance to Pacify Elliott
It’s difficult to see why the company didn’t select investor Elliott’s preferred candidate, Ralph Lauren Corp.’s Jane Nielsen, writes Andrea Felsted.
Global Brands See Revival in China as Retail Nationalism Cools
Mid-market global brands like Gap, Zara, and Uniqlo are successfully winning back Chinese consumers who previously favoured domestic labels.
Global Brands See Revival in China as Retail Nationalism Cools
Mid-market global brands like Gap, Zara, and Uniqlo are successfully winning back Chinese consumers who previously favoured domestic labels.
The Debrief | Nike’s Reality Check
BoF’s Mike Sykes explains why Nike’s recovery under Elliott Hill still feels incomplete and examines why investor patience is wearing thin.
The Debrief | Nike’s Reality Check
BoF’s Mike Sykes explains why Nike’s recovery under Elliott Hill still feels incomplete and examines why investor patience is wearing thin.
Opinion: China’s Sneaker Wars Are Just Kicking Off
The sheer number of international activewear players operating in China, which is in the midst of an outdoor sports boom, undercuts the idea that Chinese consumers have shunned foreign brands entirely, writes Juliana Liu.
Opinion: China’s Sneaker Wars Are Just Kicking Off
The sheer number of international activewear players operating in China, which is in the midst of an outdoor sports boom, undercuts the idea that Chinese consumers have shunned foreign brands entirely, writes Juliana Liu.
Can the World Cup Solve Nike’s Problems?
Rumoured upcoming collaborations for Nike show how deeply the brand is investing in the World Cup this year. With football fashion on the rise, it’s worth wondering if this run might be the moment Nike needs to get out of its current slump.
Can the World Cup Solve Nike’s Problems?
Rumoured upcoming collaborations for Nike show how deeply the brand is investing in the World Cup this year. With football fashion on the rise, it’s worth wondering if this run might be the moment Nike needs to get out of its current slump.
Opinion: Nike’s Uphill Slog to Recovery Just Got Harder
The sportswear brand forecasts that revenue will drop in the current quarter, and will decline in the low single digits for the rest of the calendar year.
Opinion: Nike’s Uphill Slog to Recovery Just Got Harder
The sportswear brand forecasts that revenue will drop in the current quarter, and will decline in the low single digits for the rest of the calendar year.
Nike’s China Stumble Exposes Execution Gaps
Operational missteps and fierce competition from domestic rivals like Anta have left the sportswear brand trailing in its second-largest market outside North America.
Nike’s China Stumble Exposes Execution Gaps
Operational missteps and fierce competition from domestic rivals like Anta have left the sportswear brand trailing in its second-largest market outside North America.
Checking In on Nike’s Turnaround
With the company’s stock again close to nine-year lows, Nike needs to reassure investors with its earnings this week that its turnaround is on track.
Checking In on Nike’s Turnaround
With the company’s stock again close to nine-year lows, Nike needs to reassure investors with its earnings this week that its turnaround is on track.