Is AI Antithetical to Luxury?
The reaction to Prada’s unsettling new campaign reveals an emerging sentiment in online audiences who see AI and luxury as incompatible.
Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
Highlights
A Step-by-Step Guide to Getting Ready for AI Agents
Making sure AI agents can seamlessly buy your products takes more than cleaning up product data and then sitting back and waiting for them to find you. BoF breaks down what brands need to know.
Explainer: How Fashion Brands Should Prepare for Mandatory Digital Product Passports
The deadline for every fashion item sold in the EU to have its own digital identity is inching closer. Brands need to get ready.
Case Studies & Reports
Latest News & Analysis
Why an H&M Alum Launched a Talent Company for AI Models
One of the minds behind H&M’s foray into using digital twins of human models has struck out on her own with a new company that’s pushing the idea even further.
Why an H&M Alum Launched a Talent Company for AI Models
One of the minds behind H&M’s foray into using digital twins of human models has struck out on her own with a new company that’s pushing the idea even further.
Why People Hate AI
Anger towards AI is growing as it becomes more deeply embedded in the workplace and daily life. Brands that want to use the technology and maintain customer trust would be wise to understand the reasons.
Why People Hate AI
Anger towards AI is growing as it becomes more deeply embedded in the workplace and daily life. Brands that want to use the technology and maintain customer trust would be wise to understand the reasons.
The Fashion Jobs Where AI Shines, and Where It Struggles
Companies have raced to put large language models to use for jobs from generating images to writing code, but to get the best use of this innovative form of AI, they need to know its limits and how to navigate around them.
The Fashion Jobs Where AI Shines, and Where It Struggles
Companies have raced to put large language models to use for jobs from generating images to writing code, but to get the best use of this innovative form of AI, they need to know its limits and how to navigate around them.
The Debrief | The Retailer That’s Obsessed With AI
The Debrief hosts Brian Baskin and Sheena Butler-Young are joined by BoF’s retail editor Cathaleen Chen to talk about why Revolve is betting on ‘a culture of AI’ for their expansion.
The Debrief | The Retailer That’s Obsessed With AI
The Debrief hosts Brian Baskin and Sheena Butler-Young are joined by BoF’s retail editor Cathaleen Chen to talk about why Revolve is betting on ‘a culture of AI’ for their expansion.
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Inside Pixel Moda’s Human-Led Approach to AI-Powered Fashion E-Commerce
The global e-commerce media producer creates AI-generated and AI-assisted product and campaign content for over 900 global brands, multi-brands and retailers — while delivering both efficiency and deeper consumer resonance. BoF learns more about how Pixel Moda supports the production of 14 million pictures and videos a year, while supporting human creativity and maintaining brand identity.
Inside Pixel Moda’s Human-Led Approach to AI-Powered Fashion E-Commerce
The global e-commerce media producer creates AI-generated and AI-assisted product and campaign content for over 900 global brands, multi-brands and retailers — while delivering both efficiency and deeper consumer resonance. BoF learns more about how Pixel Moda supports the production of 14 million pictures and videos a year, while supporting human creativity and maintaining brand identity.
Should Luxury Stop Worrying and Learn to Love AI Imagery?
From Warhol to Jordan Wolfson, art is often driven by the tools that once terrified it. Prada’s polarising Wolfson campaign makes the case that AI is no different.
Should Luxury Stop Worrying and Learn to Love AI Imagery?
From Warhol to Jordan Wolfson, art is often driven by the tools that once terrified it. Prada’s polarising Wolfson campaign makes the case that AI is no different.
Is AI Antithetical to Luxury?
The reaction to Prada’s unsettling new campaign reveals an emerging sentiment in online audiences who see AI and luxury as incompatible.
Is AI Antithetical to Luxury?
The reaction to Prada’s unsettling new campaign reveals an emerging sentiment in online audiences who see AI and luxury as incompatible.
Alibaba Targets $100 Billion of AI Revenue in Five Years
The Hangzhou-based company is the most aggressive Chinese spender on AI technology, having pledged over $53 billion of AI investment over several years.
Alibaba Targets $100 Billion of AI Revenue in Five Years
The Hangzhou-based company is the most aggressive Chinese spender on AI technology, having pledged over $53 billion of AI investment over several years.
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Exclusive: Nvidia and Antoine Arnault Are Moving Into Virtual Try-On
At the Nvidia GTC conference on Monday, the AI company announced it was partnering with Catches to launch RealFit, a new platform that uses physics to improve digital try-on technology.
Exclusive: Nvidia and Antoine Arnault Are Moving Into Virtual Try-On
At the Nvidia GTC conference on Monday, the AI company announced it was partnering with Catches to launch RealFit, a new platform that uses physics to improve digital try-on technology.
Which High Street Fashion Brands Are Winning the AI Discovery Battle?
Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?
Which High Street Fashion Brands Are Winning the AI Discovery Battle?
Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?
Why Fashion Doesn’t Talk About How It Uses AI
A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.
Why Fashion Doesn’t Talk About How It Uses AI
A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.
Want to Know What Consumers Think? Ask an AI-Generated Focus Group.
Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.
Want to Know What Consumers Think? Ask an AI-Generated Focus Group.
Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.
The News in Brief
Allbirds Sinks as 582% AI Surge Comes to Screeching Halt
Shares of the firm, which announced plans to rebrand itself as NewBird AI, sank as much as 31 percent on Thursday.
Allbirds Soars 461% After Sneaker Firm Rebrands as AI Stock
The struggling sneaker company has announced a pivot to AI computing infrastructure, immediately sending its stock soaring.
Meta Smart Glasses With Display Face Obstacles to EU Rollout
The new Meta Ray-Ban glasses have been withheld from the EU due to issues such as supply constraints and EU regulations on removable batteries.