Agenda-setting intelligence, analysis and advice for the global fashion community.
One of the biggest players in artificial intelligence is betting that it can finally make virtual try-on work.
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The arrival of direct checkout in AI search engines like ChatGPT is being called the biggest innovation in online shopping in over a decade. BoF breaks down how brands and retailers are getting ready for the disruption.
Open-sourced large language models have made it easier to create realistic images of online shoppers in outfits before they buy them. The next challenge is getting people to actually use the technology.
BoF highlights 17 AI-powered startups that have raised more than $400 million in the last five years by offering design, operation and shopping services that promise to help brands and retailers reduce costs and increase innovation.
Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.
One of the minds behind H&M’s foray into using digital twins of human models has struck out on her own with a new company that’s pushing the idea even further.
Anger towards AI is growing as it becomes more deeply embedded in the workplace and daily life. Brands that want to use the technology and maintain customer trust would be wise to understand the reasons.
Companies have raced to put large language models to use for jobs from generating images to writing code, but to get the best use of this innovative form of AI, they need to know its limits and how to navigate around them.
The Debrief hosts Brian Baskin and Sheena Butler-Young are joined by BoF’s retail editor Cathaleen Chen to talk about why Revolve is betting on ‘a culture of AI’ for their expansion.
A Texas court ruled that the hair-care label’s bankruptcy filing be converted to Chapter 7.
As the French couture giant cruised into Biarritz this week, surging interest in its revamp under designer Matthieu Blazy scored it the top spot on the Lyst Index. But could Blazymania go too far?
Luxury fragrance house Amouage, together with The Business of Fashion, convened leading creatives for an evening of open dialogue on the evolution of the luxury industry — from visual symbol to deeper emotional connection.
After stepping back from his namesake brand, Dries Van Noten has opened a foundation in a Venetian palazzo dedicated to craft, beauty, and the things made by hand and soul. BoF's Tim Blanks speaks with the designer about why, in ugly times, making something beautiful is the only real form of protest.
