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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why an H&M Alum Launched a Talent Company for AI Models

One of the minds behind H&M’s foray into using digital twins of human models has struck out on her own with a new company that’s pushing the idea even further.
Two versions of model Nyajuok Gatdet pose for a photograph, one in a double breasted blazer and the other in a leather jacket and bodysuit.
The startup Alva, founded by former H&M business developer Louise Lundquist, is creating digital twins for models like Nyajuok Gatdet. (Alva)

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