Adwoa Beauty to Enter Liquidation
A Texas court ruled that the hair-care label’s bankruptcy filing be converted to Chapter 7.
The State of Fashion
In-depth reports by The Business of Fashion and McKinsey & Company on the future of the fashion, beauty and luxury industries.
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Retail
Fashion Enters Its Wellbeing Era
Fashion brands are opening wellbeing-adjacent 'third spaces' and seeking other opportunities to integrate wellness as shoppers devote more spending to their health, according to the BoF-McKinsey State of Fashion 2026.
Fashion Enters Its Wellbeing Era
Fashion brands are opening wellbeing-adjacent 'third spaces' and seeking other opportunities to integrate wellness as shoppers devote more spending to their health, according to the BoF-McKinsey State of Fashion 2026.
Retail
COS Is Building a Bridge Between Mass Market and Luxury
The H&M-owned brand is drawing customers in search of sophisticated design and those looking for value. Managing director Daniel Herrmann discusses in the BoF-McKinsey State of Fashion 2026 how it strikes its high-low balance.
COS Is Building a Bridge Between Mass Market and Luxury
The H&M-owned brand is drawing customers in search of sophisticated design and those looking for value. Managing director Daniel Herrmann discusses in the BoF-McKinsey State of Fashion 2026 how it strikes its high-low balance.
Retail
Why Almost Every Brand Is Moving Upmarket
Brands are elevating their offerings to avoid competition with Shein on the low end or capture high-end shoppers squeezed out by luxury's soaring prices, says the BoF-McKinsey State of Fashion 2026.
Why Almost Every Brand Is Moving Upmarket
Brands are elevating their offerings to avoid competition with Shein on the low end or capture high-end shoppers squeezed out by luxury's soaring prices, says the BoF-McKinsey State of Fashion 2026.
Retail
Fashion Brands Are Missing Out on the Resale Opportunity
As secondhand sales soar, brands are finding reselling their own items is an increasingly attractive proposition even as operational hurdles remain, according to the BoF-McKinsey State of Fashion 2026.
Fashion Brands Are Missing Out on the Resale Opportunity
As secondhand sales soar, brands are finding reselling their own items is an increasingly attractive proposition even as operational hurdles remain, according to the BoF-McKinsey State of Fashion 2026.
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Retail
The RealReal’s Plan to Capitalise on the Luxury Resale Boom
With more shoppers priced out by luxury's rising costs turning to secondhand goods, CEO Rati Sahi Levesque opens up in the BoF-McKinsey State of Fashion 2026 about how the resale player is welcoming them with open arms.
The RealReal’s Plan to Capitalise on the Luxury Resale Boom
With more shoppers priced out by luxury's rising costs turning to secondhand goods, CEO Rati Sahi Levesque opens up in the BoF-McKinsey State of Fashion 2026 about how the resale player is welcoming them with open arms.
Technology
AI Is Shaking Up Fashion’s Workforce
Brands need to prepare as AI transforms a number of the industry's existing roles, and creates new ones, according to the BoF-McKinsey State of Fashion 2026.
AI Is Shaking Up Fashion’s Workforce
Brands need to prepare as AI transforms a number of the industry's existing roles, and creates new ones, according to the BoF-McKinsey State of Fashion 2026.
Luxury
Luxury Fashion Is Rethinking Its Value to Shoppers
After years of raising prices with no corresponding bump in quality or creativity, the industry is being forced to rebuild its trust with shoppers, according to the BoF-McKinsey State of Fashion 2026.
Luxury Fashion Is Rethinking Its Value to Shoppers
After years of raising prices with no corresponding bump in quality or creativity, the industry is being forced to rebuild its trust with shoppers, according to the BoF-McKinsey State of Fashion 2026.
Luxury
Burberry’s CEO on Turning ‘Britishness’ Into a Global Language
Joshua Schulman reveals how he’s fuelling the brand’s turnaround with a more get-able take on British luxury and a new sense of urgency in the BoF-McKinsey State of Fashion 2026 report.
Burberry’s CEO on Turning ‘Britishness’ Into a Global Language
Joshua Schulman reveals how he’s fuelling the brand’s turnaround with a more get-able take on British luxury and a new sense of urgency in the BoF-McKinsey State of Fashion 2026 report.
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News & Analysis
The 10 Themes That Will Define the Fashion Agenda in the Year Ahead
From subdued consumer confidence to AI’s expanding role in business, The State of Fashion 2026 sets out the key challenges and opportunities shaping the industry in the year ahead.
The 10 Themes That Will Define the Fashion Agenda in the Year Ahead
From subdued consumer confidence to AI’s expanding role in business, The State of Fashion 2026 sets out the key challenges and opportunities shaping the industry in the year ahead.
Retail
Fashion Needs a New Growth Playbook
Companies will need to unlock new efficiencies to drive growth, as levers brands long relied on such as scale and low-cost sourcing are no longer sufficient, says the BoF-McKinsey State of Fashion 2026.
Fashion Needs a New Growth Playbook
Companies will need to unlock new efficiencies to drive growth, as levers brands long relied on such as scale and low-cost sourcing are no longer sufficient, says the BoF-McKinsey State of Fashion 2026.
Technology
AI’s Transformation of Online Shopping Is Just Getting Started
A rapidly growing share of consumers is using AI to find and buy products. Brands need to be ready, says the BoF-McKinsey State of Fashion 2026.
AI’s Transformation of Online Shopping Is Just Getting Started
A rapidly growing share of consumers is using AI to find and buy products. Brands need to be ready, says the BoF-McKinsey State of Fashion 2026.
Retail
Swarovski’s Strategy for Maintaining Its Shine
Lab-grown diamonds and embracing culture and design trends will be key to the brand maintaining its momentum as jewellery continues to outshine fashion, CEO Alexis Nasard says in the BoF-McKinsey State of Fashion 2026.
Swarovski’s Strategy for Maintaining Its Shine
Lab-grown diamonds and embracing culture and design trends will be key to the brand maintaining its momentum as jewellery continues to outshine fashion, CEO Alexis Nasard says in the BoF-McKinsey State of Fashion 2026.
The News in Brief
Coty’s Perfume Business Takes Another Knock With David Beckham Fragrance Lawsuit
Beauty brand Coty is facing a lawsuit from DB Ventures, the company behind former football star David Beckham’s eponymous fragrance, for what the lawsuit describes as flagrant material breaches of the license agreement, court documents show.
Estée Lauder Sales Rise 2%, Job Cuts to Expand
Double-digit growth in the conglomerate’s perfume division helped offset a lack of growth in its other units as the company continues its years-long turnaround strategy.
Premium Body Care Brand Uni Appoints New Global CMO
Heather Fisher, former chief marketing officer of Fenty Beauty, has joined the Australian body care brand.
Zegna Revenues Rise 7.4%
The Italian luxury group’s first-quarter performance surpassed market expectations powered by solid growth in direct-to-consumer sales in the US.
Inventory Clean-Up Helps Puma Beat First-Quarter Expectations
The German sportswear maker also announced it had appointed former Hugo Boss CEO Mark Langer as its chief financial officer, effective Friday.
Oil Prices Soar to Wartime High with US and Iran Stuck in Standoff
Brent oil surged to more than $126 a barrel on Thursday, before paring gains to $121.40 as traders factor in an even longer closure of the Strait of Hormuz.
Reliance Retail Acquires Priyanka Chopra Jonas’ Hair Care Brand Anomaly
The company will leverage its omnichannel network to scale the label, citing India as a priority market.