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Agenda-setting intelligence, analysis and advice for the global fashion community.

The 10 Themes That Will Define the Fashion Agenda in the Year Ahead

From subdued consumer confidence to AI’s expanding role in business, The State of Fashion 2026 sets out the key challenges and opportunities shaping the industry in the year ahead.
A challenging year ahead for fashion, with uneven growth, rising costs and resilience put to the test.
2026 will be a challenging year for fashion, putting companies' resilience to the test. (Collage by BoF)
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Looking ahead to 2026, the word most frequently used to describe expected conditions in the fashion industry is “challenging,” surpassing “uncertainty” which was most common in 2024 and 2025.

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Further Reading

The State of Fashion 2026: When the Rules Change

The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.

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