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Beauty

Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?

Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.

Beauty

Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?

Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.


Beauty

Can the ‘MAC of Italy’ Make It in America?

European cosmetics giant Kiko Milano has racked up over $1 billion in sales with storefronts across the globe from Chile to India. Until now, success in the hyper-competitive US market has been more elusive, however.

Beauty

Can the ‘MAC of Italy’ Make It in America?

European cosmetics giant Kiko Milano has racked up over $1 billion in sales with storefronts across the globe from Chile to India. Until now, success in the hyper-competitive US market has been more elusive, however.


Luxury

Gen Z Can’t Get Enough of Teensy ‘Grandma Watches’

Driven by the secondary market and a new generation of female collectors, heritage brands are pivoting to sub-34mm designs to capture a market that values personal style over traditional horological bulk.

Luxury

Gen Z Can’t Get Enough of Teensy ‘Grandma Watches’

Driven by the secondary market and a new generation of female collectors, heritage brands are pivoting to sub-34mm designs to capture a market that values personal style over traditional horological bulk.


Beauty

Want to Win China? Start On RedNote.

With roughly 350 million active monthly users, the platform has fast become a dominant force in China’s beauty landscape. But edging out the competition has never been trickier.

Beauty

Want to Win China? Start On RedNote.

With roughly 350 million active monthly users, the platform has fast become a dominant force in China’s beauty landscape. But edging out the competition has never been trickier.


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Technology

Why People Hate AI

Anger towards AI is growing as it becomes more deeply embedded in the workplace and daily life. Brands that want to use the technology and maintain customer trust would be wise to understand the reasons.

Technology

Why People Hate AI

Anger towards AI is growing as it becomes more deeply embedded in the workplace and daily life. Brands that want to use the technology and maintain customer trust would be wise to understand the reasons.


Beauty

How ‘Millennial Cringe’ Is Reshaping Makeup

Customers across various generational cohorts are changing their routines for fear of looking out of date — not looking their age.

Beauty

How ‘Millennial Cringe’ Is Reshaping Makeup

Customers across various generational cohorts are changing their routines for fear of looking out of date — not looking their age.


Luxury

The New Rules for Negotiating With Multibrand Retailers

Partnerships with multibrand players remain vital to fashion brands of all sizes, but the rules of engagement have changed as the sector has come under immense strain. BoF breaks down what brands need to know to reduce risk while building lasting relationships.

Luxury

The New Rules for Negotiating With Multibrand Retailers

Partnerships with multibrand players remain vital to fashion brands of all sizes, but the rules of engagement have changed as the sector has come under immense strain. BoF breaks down what brands need to know to reduce risk while building lasting relationships.


Beauty

‘An Element of Exploitation’: The World of TikTok Child Skincare Influencers

Experts say regulation of child influencers sits in a legal grey area as children promote products on social media.

Beauty

‘An Element of Exploitation’: The World of TikTok Child Skincare Influencers

Experts say regulation of child influencers sits in a legal grey area as children promote products on social media.


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Beauty

Opinion: Are Peptides Just Snake Oil? Don’t Ask the FDA.

US health secretary Robert F. Kennedy Jr.’s push to deregulate peptides purports to make buying the drugs less fraught, but doesn’t give people what they really need: evidence they work and are safe, writes Bloomberg’s Lisa Jarvis.

Beauty

Opinion: Are Peptides Just Snake Oil? Don’t Ask the FDA.

US health secretary Robert F. Kennedy Jr.’s push to deregulate peptides purports to make buying the drugs less fraught, but doesn’t give people what they really need: evidence they work and are safe, writes Bloomberg’s Lisa Jarvis.


Global Markets

Worldview | Rio de Janeiro Stages Fashion Week Comeback

This week’s round-up of global markets fashion business news also features Dubai malls, Mexican designers and China’s social commerce giant.

Global Markets

Worldview | Rio de Janeiro Stages Fashion Week Comeback

This week’s round-up of global markets fashion business news also features Dubai malls, Mexican designers and China’s social commerce giant.


Global Markets

Global Brands See Revival in China as Retail Nationalism Cools

Mid-market global brands like Gap, Zara, and Uniqlo are successfully winning back Chinese consumers who previously favoured domestic labels.

Global Markets

Global Brands See Revival in China as Retail Nationalism Cools

Mid-market global brands like Gap, Zara, and Uniqlo are successfully winning back Chinese consumers who previously favoured domestic labels.


Retail

A Survival Guide for Independent Brands

Prompted by the overwhelming response to a recent briefing about the ‘industry that eats its young,’ we’ve gathered the most vital strategies from the BoF archive to help independent designers navigate today’s fraught retail landscape.

Retail

A Survival Guide for Independent Brands

Prompted by the overwhelming response to a recent briefing about the ‘industry that eats its young,’ we’ve gathered the most vital strategies from the BoF archive to help independent designers navigate today’s fraught retail landscape.