Agenda-setting intelligence, analysis and advice for the global fashion community.

Want to Win China? Start On RedNote.

With roughly 350 million active monthly users, the platform has fast become a dominant force in China’s beauty landscape. But edging out the competition has never been trickier.

Venus Wong

28 April 2026

When a foreign brand executive visits China, the trip tends to follow a familiar script: they might inspect a few malls, attend a store opening and pose for photo ops with local government officials. Kilian Hennessy’s recent trip to Shanghai had a few notable departures.

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What Users Need to Know About China’s RedNote App

The social media platform has gained over half a million new users amid a potential TikTok ban in the US and is positioning itself for global expansion as it works to adapt its content and features for an international audience.

What It Takes to Sell Beauty on Douyin

Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends.

Chinese Beauty Brands Explore Foreign M&A to Spur Growth

Following S’Young Group’s acquisition of US luxury brand Revive Skincare in 2024, Chinese companies are evaluating whether to snap up foreign brands to broaden their global reach.

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After stepping back from his namesake brand, Dries Van Noten has opened a foundation in a Venetian palazzo dedicated to craft, beauty, and the things made by hand and soul. BoF's Tim Blanks speaks with the designer about why, in ugly times, making something beautiful is the only real form of protest.

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