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Chinese Beauty Brands Explore Foreign M&A to Spur Growth

Following S’Young Group’s acquisition of US luxury brand Revive Skincare in 2024, Chinese companies are evaluating whether to snap up foreign brands to broaden their global reach.
China beauty.
Following S’Young Group’s acquisition of US luxury brand Revive Skincare in 2024, Chinese companies are evaluating whether to snap up foreign brands to broaden their global reach. (Getty Images)

Some of China’s top beauty brands such as Proya and S’Young are exploring acquisitions of smaller foreign rivals to expand their portfolios and replicate the success of global leaders like L’Oréal or Estée Lauder amid slowing growth at home.

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