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Beauty

Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?

Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.

Beauty

Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?

Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.


Beauty

Opinion: Are Peptides Just Snake Oil? Don’t Ask the FDA.

US health secretary Robert F. Kennedy Jr.’s push to deregulate peptides purports to make buying the drugs less fraught, but doesn’t give people what they really need: evidence they work and are safe, writes Bloomberg’s Lisa Jarvis.

Beauty

Opinion: Are Peptides Just Snake Oil? Don’t Ask the FDA.

US health secretary Robert F. Kennedy Jr.’s push to deregulate peptides purports to make buying the drugs less fraught, but doesn’t give people what they really need: evidence they work and are safe, writes Bloomberg’s Lisa Jarvis.


Beauty

When the Supply Chain Becomes the Story

In an industry plagued by greenwashing and waning consumer interest in environmental impact, legacy brand Davines is betting on sustainability as lifestyle branding.

Beauty

When the Supply Chain Becomes the Story

In an industry plagued by greenwashing and waning consumer interest in environmental impact, legacy brand Davines is betting on sustainability as lifestyle branding.


Beauty

The Beauty Brands That Won Coachella

While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.

Beauty

The Beauty Brands That Won Coachella

While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.


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Beauty

Can Scents Be Supplements?

Niche scent house Initio Parfums Privés is in the business of triggering joy with a brand new offering of functional fragrances, as a number of other perfume labels also use neuroscience as a niche.

Beauty

Can Scents Be Supplements?

Niche scent house Initio Parfums Privés is in the business of triggering joy with a brand new offering of functional fragrances, as a number of other perfume labels also use neuroscience as a niche.


Beauty

Maison Margiela’s Upmarket Fragrance Play

The L’Oréal-licensed fashion line is launching a new 'haute perfumery' collection, in addition to its more masstige Replica line, to capture an emerging class of scent ‘connoisseurs.'

Beauty

Maison Margiela’s Upmarket Fragrance Play

The L’Oréal-licensed fashion line is launching a new 'haute perfumery' collection, in addition to its more masstige Replica line, to capture an emerging class of scent ‘connoisseurs.'


Beauty

How Skincare Brands Build Trust in the Misinformation Era

‘Mediagenic’ physicians, scientists and researchers have become front-facing figures in the skincare trade. Their influence might be waning on social media — but according to brands, is more urgent than ever.

Beauty

How Skincare Brands Build Trust in the Misinformation Era

‘Mediagenic’ physicians, scientists and researchers have become front-facing figures in the skincare trade. Their influence might be waning on social media — but according to brands, is more urgent than ever.


Beauty

How Dwayne Johnson Made a Skincare Brand Men Actually Buy

The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.

Beauty

How Dwayne Johnson Made a Skincare Brand Men Actually Buy

The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.


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Beauty

Opinion: Harry Styles Is Selling Sex — Even If Wall Street Won’t

The successful restock of a vibrator and lube from Styles' beauty and wellness brand Pleasing shows how celebrities are sustaining the sexual wellness category, writes Bloomberg's Jessica Karl.

Beauty

Opinion: Harry Styles Is Selling Sex — Even If Wall Street Won’t

The successful restock of a vibrator and lube from Styles' beauty and wellness brand Pleasing shows how celebrities are sustaining the sexual wellness category, writes Bloomberg's Jessica Karl.


Beauty

The Rise And Fall of Peter Attia’s Longevity Empire

Attia built his brand on trust and credibility. The revelation of a yearslong relationship with Jeffrey Epstein has upended that.

Beauty

The Rise And Fall of Peter Attia’s Longevity Empire

Attia built his brand on trust and credibility. The revelation of a yearslong relationship with Jeffrey Epstein has upended that.


Beauty

Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.

Beauty

Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.


Beauty

How Biohacking Became the New Anti-Ageing

From NAD+ to peptides, luxury skincare is increasingly taking a page from the wellness podcaster playbook.

Beauty

How Biohacking Became the New Anti-Ageing

From NAD+ to peptides, luxury skincare is increasingly taking a page from the wellness podcaster playbook.