Agenda-setting intelligence, analysis and advice for the global fashion community.

How Biohacking Became the New Anti-Ageing

From NAD+ to peptides, luxury skincare is increasingly taking a page from the wellness podcaster playbook.

Beauty brands are tapping into ingredients popular with longevity and biohacking influencers. (Goop/OneSkin/Lyma)

Liz Flora

10 March 2026

Luxury facialist Pietro Simone is responsible for the skincare routines of A-list clients like Gwyneth Paltrow, Emma Roberts and Neil Patrick Harris. But his own beauty routine goes far beyond serums and peels. Simone gets injections of “six or seven different peptides” at various intervals throughout the week, as well as ozone and oxygen therapy blood cleanses.

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Longevity Resort Lanserhof Receives $110 Million Investment

The legendary Austrian wellness hotelier and clinic will used the funds to launch a beauty line and bring its signature ‘detox’ treatments to new markets.

Longevity Beauty Brand Oneskin Launches Hair

On the heels of its Series A investment, the brand known for its “topical longevity supplements” is pushing into the hair care category, starting with a scalp serum.

The Murky, Expensive World of Longevity, Explained

While there’s no clear consensus on what longevity actually means, companies are cashing in on the ambiguity, profiting from a trend that promises more than it can deliver.

About the author

Liz Flora

Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.

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