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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?

Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.
Ffern
Ffern's Beltane is the first fragrance the brand has made available to order beyond its "ledger" of members — for a limited time. (Courtesy of Jess Ellis)

Welcome to Haul of Fame, your weekly roundup tracking the new products and ideas driving the beauty industry forward.

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Further Reading

When the Supply Chain Becomes the Story

In an industry plagued by greenwashing and waning consumer interest in environmental impact, legacy brand Davines is betting on sustainability as lifestyle branding.

Can Scents Be Supplements?

Niche scent house Initio Parfums Privés is in the business of triggering joy with a brand new offering of functional fragrances, as a number of other perfume labels also use neuroscience as a niche.

About the author
Rachael Griffiths
Rachael Griffiths

Rachael Griffiths is a Senior Editorial Associate at The Business of Beauty. She is based between St Helens and London, and covers beauty, wellness and industry news.

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