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Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?
Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.
Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?
Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.
Mass Men’s Brand Harry’s Introduces $250 Fragrance
The shaving label aims to build “scent equity” with its first fine fragrance, a collaboration with artist Matt McCormick.
Mass Men’s Brand Harry’s Introduces $250 Fragrance
The shaving label aims to build “scent equity” with its first fine fragrance, a collaboration with artist Matt McCormick.
Why Basics Like Toothpaste and Deodorant Are More Important to the Beauty Industry Than Ever
From razor blades to tampons, companies are raising the bar in essentials, set to become even more important to brands as a global recession sets in, writes Sarah Brown.
Why Basics Like Toothpaste and Deodorant Are More Important to the Beauty Industry Than Ever
From razor blades to tampons, companies are raising the bar in essentials, set to become even more important to brands as a global recession sets in, writes Sarah Brown.