The Inkey List
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Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?
Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.
Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?
Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.
How War Is Exposing Beauty’s Packaging Problem
From soaring plastic costs to aluminium supply shocks, the US-Israel war with Iran is unraveling the beauty industry’s overreliance on plastic packaging and infrastructural gap for affordable and scalable climate-friendly solutions.
How War Is Exposing Beauty’s Packaging Problem
From soaring plastic costs to aluminium supply shocks, the US-Israel war with Iran is unraveling the beauty industry’s overreliance on plastic packaging and infrastructural gap for affordable and scalable climate-friendly solutions.
Hyram Yarbro and The Inkey List Part Ways
The partners created the skin care line Selfless by Hyram as a joint venture soon after the influencer’s rise to TikTok fame during the pandemic. But the label faced growing pains, due to high price points and questions of authenticity.
Hyram Yarbro and The Inkey List Part Ways
The partners created the skin care line Selfless by Hyram as a joint venture soon after the influencer’s rise to TikTok fame during the pandemic. But the label faced growing pains, due to high price points and questions of authenticity.
What Beauty Brands Need to Know About the EU’s Regulation of Retinol
The European Commision has put one of the skin care industry’s most popular ingredients under review. If the new law passes, brands will have up to 3 years to reformulate existing products and take a new approach to ever-expanding international portfolios.
What Beauty Brands Need to Know About the EU’s Regulation of Retinol
The European Commision has put one of the skin care industry’s most popular ingredients under review. If the new law passes, brands will have up to 3 years to reformulate existing products and take a new approach to ever-expanding international portfolios.
How UK Brands Can Navigate US Expansion
To break into the hard-to-penetrate American market, British-born DTC upstarts are embracing wholesale and investing in US-centric marketing channels.
How UK Brands Can Navigate US Expansion
To break into the hard-to-penetrate American market, British-born DTC upstarts are embracing wholesale and investing in US-centric marketing channels.
How to Market an Affordable Skin Care Brand
Affordable skin care has seen explosive growth during the pandemic. Here’s how some inexpensive brands stand out in a crowded market.
How to Market an Affordable Skin Care Brand
Affordable skin care has seen explosive growth during the pandemic. Here’s how some inexpensive brands stand out in a crowded market.