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Beauty

Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?

Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.

Beauty

Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?

Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.


Beauty

Inside Susan Yara’s Second Act

The founder of Naturium unveils the details of her tropical new body and haircare brand, Playa, exclusively to The Business of Beauty.

Beauty

Inside Susan Yara’s Second Act

The founder of Naturium unveils the details of her tropical new body and haircare brand, Playa, exclusively to The Business of Beauty.


Beauty

Want to Win China? Start On RedNote.

With roughly 350 million active monthly users, the platform has fast become a dominant force in China’s beauty landscape. But edging out the competition has never been trickier.

Beauty

Want to Win China? Start On RedNote.

With roughly 350 million active monthly users, the platform has fast become a dominant force in China’s beauty landscape. But edging out the competition has never been trickier.


Beauty

Case Study | How to Build a Forever Beauty Brand

Beauty lines rarely struggle to generate buzz when they launch. A famous face, a splashy marketing stunt and a single viral product can generate headlines and fast revenue. This success is often fleeting. This case study explores how to create, scale and execute an enduring, future-proofed beauty label.

Beauty

Case Study | How to Build a Forever Beauty Brand

Beauty lines rarely struggle to generate buzz when they launch. A famous face, a splashy marketing stunt and a single viral product can generate headlines and fast revenue. This success is often fleeting. This case study explores how to create, scale and execute an enduring, future-proofed beauty label.


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Topics

Exclusive: Birkenstock Launches Nail Polish

On the heels of record revenue and deeper ties into runway fashion spaces, the 250-year-old brand is taking deeper steps into the personal care space.

Topics

Exclusive: Birkenstock Launches Nail Polish

On the heels of record revenue and deeper ties into runway fashion spaces, the 250-year-old brand is taking deeper steps into the personal care space.


Beauty

Opinion: Are Peptides Just Snake Oil? Don’t Ask the FDA.

US health secretary Robert F. Kennedy Jr.’s push to deregulate peptides purports to make buying the drugs less fraught, but doesn’t give people what they really need: evidence they work and are safe, writes Bloomberg’s Lisa Jarvis.

Beauty

Opinion: Are Peptides Just Snake Oil? Don’t Ask the FDA.

US health secretary Robert F. Kennedy Jr.’s push to deregulate peptides purports to make buying the drugs less fraught, but doesn’t give people what they really need: evidence they work and are safe, writes Bloomberg’s Lisa Jarvis.


Beauty

Japanese Culture Is Global. Why Isn’t J-Beauty?

The nation is a major exporter of entertainment, fashion and cuisine, but its skincare and cosmetics output has contracted recently as global competitors have gained.

Beauty

Japanese Culture Is Global. Why Isn’t J-Beauty?

The nation is a major exporter of entertainment, fashion and cuisine, but its skincare and cosmetics output has contracted recently as global competitors have gained.


Beauty

When the Supply Chain Becomes the Story

In an industry plagued by greenwashing and waning consumer interest in environmental impact, legacy brand Davines is betting on sustainability as lifestyle branding.

Beauty

When the Supply Chain Becomes the Story

In an industry plagued by greenwashing and waning consumer interest in environmental impact, legacy brand Davines is betting on sustainability as lifestyle branding.


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Beauty

The Beauty Brands That Won Coachella

While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.

Beauty

The Beauty Brands That Won Coachella

While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.


Beauty

Can Scents Be Supplements?

Niche scent house Initio Parfums Privés is in the business of triggering joy with a brand new offering of functional fragrances, as a number of other perfume labels also use neuroscience as a niche.

Beauty

Can Scents Be Supplements?

Niche scent house Initio Parfums Privés is in the business of triggering joy with a brand new offering of functional fragrances, as a number of other perfume labels also use neuroscience as a niche.


Beauty

The New Fragrance Opportunity Is Centuries-Old

Fragrance brands like Loewe and Vyrao are capturing a burning desire for upscale incense sticks, with retailers like Violet Grey and FWRD reporting strong sales in the nascent category. Should other brands listen up, or will the trend flame out?

Beauty

The New Fragrance Opportunity Is Centuries-Old

Fragrance brands like Loewe and Vyrao are capturing a burning desire for upscale incense sticks, with retailers like Violet Grey and FWRD reporting strong sales in the nascent category. Should other brands listen up, or will the trend flame out?


Beauty

How the Fear of ‘Old Lady Hands’ Mobilised the Beauty Industry

The growing obsession with ‘hand age’ versus ‘face age,’ is driving a boom in the premium handcare and aesthetic treatment market.

Beauty

How the Fear of ‘Old Lady Hands’ Mobilised the Beauty Industry

The growing obsession with ‘hand age’ versus ‘face age,’ is driving a boom in the premium handcare and aesthetic treatment market.