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Beauty

Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?

Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.

Beauty

Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?

Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.


Beauty

Can the ‘MAC of Italy’ Make It in America?

European cosmetics giant Kiko Milano has racked up over $1 billion in sales with storefronts across the globe from Chile to India. Until now, success in the hyper-competitive US market has been more elusive, however.

Beauty

Can the ‘MAC of Italy’ Make It in America?

European cosmetics giant Kiko Milano has racked up over $1 billion in sales with storefronts across the globe from Chile to India. Until now, success in the hyper-competitive US market has been more elusive, however.


Beauty

Want to Win China? Start On RedNote.

With roughly 350 million active monthly users, the platform has fast become a dominant force in China’s beauty landscape. But edging out the competition has never been trickier.

Beauty

Want to Win China? Start On RedNote.

With roughly 350 million active monthly users, the platform has fast become a dominant force in China’s beauty landscape. But edging out the competition has never been trickier.


Beauty

Case Study | How to Build a Forever Beauty Brand

Beauty lines rarely struggle to generate buzz when they launch. A famous face, a splashy marketing stunt and a single viral product can generate headlines and fast revenue. This success is often fleeting. This case study explores how to create, scale and execute an enduring, future-proofed beauty label.

Beauty

Case Study | How to Build a Forever Beauty Brand

Beauty lines rarely struggle to generate buzz when they launch. A famous face, a splashy marketing stunt and a single viral product can generate headlines and fast revenue. This success is often fleeting. This case study explores how to create, scale and execute an enduring, future-proofed beauty label.


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Topics

Exclusive: Birkenstock Launches Nail Polish

On the heels of record revenue and deeper ties into runway fashion spaces, the 250-year-old brand is taking deeper steps into the personal care space.

Topics

Exclusive: Birkenstock Launches Nail Polish

On the heels of record revenue and deeper ties into runway fashion spaces, the 250-year-old brand is taking deeper steps into the personal care space.


Beauty

How ‘Millennial Cringe’ Is Reshaping Makeup

Customers across various generational cohorts are changing their routines for fear of looking out of date — not looking their age.

Beauty

How ‘Millennial Cringe’ Is Reshaping Makeup

Customers across various generational cohorts are changing their routines for fear of looking out of date — not looking their age.


Beauty

Japanese Culture Is Global. Why Isn’t J-Beauty?

The nation is a major exporter of entertainment, fashion and cuisine, but its skincare and cosmetics output has contracted recently as global competitors have gained.

Beauty

Japanese Culture Is Global. Why Isn’t J-Beauty?

The nation is a major exporter of entertainment, fashion and cuisine, but its skincare and cosmetics output has contracted recently as global competitors have gained.


Beauty

Pat McGrath Labs Exits Bankruptcy With a New Owner

A US bankruptcy judge said on Friday she would approve the cosmetic brand’s restructure, which sees new owner GDA Luma assuming control of the new company.

Beauty

Pat McGrath Labs Exits Bankruptcy With a New Owner

A US bankruptcy judge said on Friday she would approve the cosmetic brand’s restructure, which sees new owner GDA Luma assuming control of the new company.


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Beauty

When the Supply Chain Becomes the Story

In an industry plagued by greenwashing and waning consumer interest in environmental impact, legacy brand Davines is betting on sustainability as lifestyle branding.

Beauty

When the Supply Chain Becomes the Story

In an industry plagued by greenwashing and waning consumer interest in environmental impact, legacy brand Davines is betting on sustainability as lifestyle branding.


Beauty

The Beauty Brands That Won Coachella

While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.

Beauty

The Beauty Brands That Won Coachella

While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.


Beauty

‘Euphoria’ and Half Magic Launch Makeup Collection

The hit HBO show’s lead makeup artist Donni Davy spoke exclusively to The Business of Beauty about how she brought ‘Euphoria’ makeup to market — and why it took so long.

Beauty

‘Euphoria’ and Half Magic Launch Makeup Collection

The hit HBO show’s lead makeup artist Donni Davy spoke exclusively to The Business of Beauty about how she brought ‘Euphoria’ makeup to market — and why it took so long.


Beauty

Opinion: Hair and Makeup Artists Deserve a New Deal

Beauty teams have long traded work for credits. That arrangement is ridiculously outdated, writes Sam McKnight.

Beauty

Opinion: Hair and Makeup Artists Deserve a New Deal

Beauty teams have long traded work for credits. That arrangement is ridiculously outdated, writes Sam McKnight.