Skip to main content

Liz Flora

Liz Flora is a Beauty Correspondent at The Business of Fashion (BoF). Based in Los Angeles, she has also reported from New York and Beijing. Previously, she was the West Coast Correspondent at Glossy and host of the Glossy Beauty Podcast. Her work has also appeared in Women’s Wear Daily, CNN Style, Artnet, Slate and The Atlantic. She holds a master’s degree from Columbia University and a bachelor’s degree from the University of Chicago.

    Beauty

    Inside Susan Yara’s Second Act

    The founder of Naturium unveils the details of her tropical new body and haircare brand, Playa, exclusively to The Business of Beauty.

    Beauty

    Inside Susan Yara’s Second Act

    The founder of Naturium unveils the details of her tropical new body and haircare brand, Playa, exclusively to The Business of Beauty.

    Beauty

    The Search for the Next Blockbuster Influencer Brand

    A new generation of brands like Alix Earle’s acne line shows that launches can still beat influencer brand fatigue.

    Beauty

    The Search for the Next Blockbuster Influencer Brand

    A new generation of brands like Alix Earle’s acne line shows that launches can still beat influencer brand fatigue.

    Beauty

    The Beauty Brands That Won Coachella

    While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.

    Beauty

    The Beauty Brands That Won Coachella

    While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.

    Beauty

    ‘Euphoria’ and Half Magic Launch Makeup Collection

    The hit HBO show’s lead makeup artist Donni Davy spoke exclusively to The Business of Beauty about how she brought ‘Euphoria’ makeup to market — and why it took so long.

    Beauty

    ‘Euphoria’ and Half Magic Launch Makeup Collection

    The hit HBO show’s lead makeup artist Donni Davy spoke exclusively to The Business of Beauty about how she brought ‘Euphoria’ makeup to market — and why it took so long.

    ADVERTISEMENT

    Beauty

    How Fragrantica Became the Internet’s Perfume Bible

    One of the highest-traffic beauty sites in the world, the perfume directory has become a magnet for both brand awareness and controversy.

    Beauty

    How Fragrantica Became the Internet’s Perfume Bible

    One of the highest-traffic beauty sites in the world, the perfume directory has become a magnet for both brand awareness and controversy.

    Beauty

    Global Beauty Brands Flocked to Dubai. Then Came the War.

    Retailers and brands that have entered the Gulf region through one of its biggest cities are now caught in the midst of conflict.

    Beauty

    Global Beauty Brands Flocked to Dubai. Then Came the War.

    Retailers and brands that have entered the Gulf region through one of its biggest cities are now caught in the midst of conflict.

    Beauty

    Can Beauty’s Giants Turn AI Hype Into Sales?

    As L’Oréal announces an AI-assisted product development partnership with Nvidia, beauty conglomerates are struggling to quantify the technology’s return on investment.

    Beauty

    Can Beauty’s Giants Turn AI Hype Into Sales?

    As L’Oréal announces an AI-assisted product development partnership with Nvidia, beauty conglomerates are struggling to quantify the technology’s return on investment.

    Beauty

    Ulta Beauty Joins TikTok Shop

    Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.

    Beauty

    Ulta Beauty Joins TikTok Shop

    Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.

    ADVERTISEMENT

    Beauty

    How Biohacking Became the New Anti-Ageing

    From NAD+ to peptides, luxury skincare is increasingly taking a page from the wellness podcaster playbook.

    Beauty

    How Biohacking Became the New Anti-Ageing

    From NAD+ to peptides, luxury skincare is increasingly taking a page from the wellness podcaster playbook.

    Beauty

    The Beauty Brands ChatGPT Tells People to Buy

    Keywords are just one part of the equation when it comes to showing up in consumers’ highly detailed requests for beauty advice on ChatGPT, Claude and Gemini.

    Beauty

    The Beauty Brands ChatGPT Tells People to Buy

    Keywords are just one part of the equation when it comes to showing up in consumers’ highly detailed requests for beauty advice on ChatGPT, Claude and Gemini.

    Beauty

    Summer Fridays Struck Gold With Lip Balm. Can It Do the Same With Fragrance?

    With its Lip Butter Balm still a top hero product, Marianna Hewitt and Lauren Ireland’s Summer Fridays expands as it evolves into a multi-category beauty brand.

    Beauty

    Summer Fridays Struck Gold With Lip Balm. Can It Do the Same With Fragrance?

    With its Lip Butter Balm still a top hero product, Marianna Hewitt and Lauren Ireland’s Summer Fridays expands as it evolves into a multi-category beauty brand.

    Beauty

    How Fake AI Influencers Generate Real Cash

    From deepfakes to affiliate links, producers of AI influencers are finding ways to make money even if brands aren’t interested in working with them.

    Beauty

    How Fake AI Influencers Generate Real Cash

    From deepfakes to affiliate links, producers of AI influencers are finding ways to make money even if brands aren’t interested in working with them.