Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Search for the Next Blockbuster Influencer Brand

A new generation of brands like Alix Earle’s acne line shows that launches can still beat influencer brand fatigue.
As the beauty industry searches for the next big influencer brand, Alix Earle's Reale Actives has had a strong start.
Alix Earle's Reale Actives has had a strong start to sales when it launched on March 31. (Reale Actives)

LOS ANGELES —

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Gen Alpha Looks for Its Own Rhode

Drunk Elephant may be old news for Gen Alpha, but a wave of new brands, including Sincerely Yours and Yes Day, are hoping to capture tweens’ attention at just the right moment.

About the author
Liz Flora
Liz Flora

Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

Can the ‘MAC of Italy’ Make It in America?

European cosmetics giant Kiko Milano has racked up over $1 billion in sales with storefronts across the globe from Chile to India. Until now, success in the hyper-competitive US market has been more elusive, however.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

How Chanel Became the Hottest Brand in Fashion

As the French couture giant cruised into Biarritz this week, surging interest in its revamp under designer Matthieu Blazy scored it the top spot on the Lyst Index. But could Blazymania go too far?


Building Connection Through Luxury’s Sensory Evolution

Luxury fragrance house Amouage, together with The Business of Fashion, convened leading creatives for an evening of open dialogue on the evolution of the luxury industry — from visual symbol to deeper emotional connection.


The BoF Podcast | Inside Dries Van Noten’s Venice Manifesto

After stepping back from his namesake brand, Dries Van Noten has opened a foundation in a Venetian palazzo dedicated to craft, beauty, and the things made by hand and soul. BoF's Tim Blanks speaks with the designer about why, in ugly times, making something beautiful is the only real form of protest.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON