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E.l.f. Beauty Acquires Hailey Bieber’s Rhode Skin for $1 Billion

In an interview with The Business of Beauty, E.l.f. chairman and chief executive Tarang Amin said the two brands recognised the “power” of joining forces.
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E.l.f. chairman Tarang Amin called Rhode a "likeminded disruptor" and founder Hailey Bieber "one of the most thoughtful founders I’ve ever met." (Courtesy)

E.l.f

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Further Reading

Hailey Bieber’s Rhode to Launch in Sephora

The brand, best known for its cult-favourite Peptide Lip Treatments and Glazing Milk toner, will arrive in Sephora stores across the US and Canada this autumn. A UK launch is expected in late 2025.

About the authors
Priya Rao
Priya Rao

Priya Rao is Executive Editor at The Business of Beauty at BoF. She is based in New York and oversees BoF’s beauty and wellness coverage.

Brennan Kilbane
Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.

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