E.L.F. Cosmetics
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As Brands Get Tariff Refunds, What Do They Owe Their Customers?
Brands are finally able to apply for refunds, but now they also have to decide how to deal with the customers who paid higher prices on their products, some of which are filing lawsuits against retailers demanding compensation of their own.
As Brands Get Tariff Refunds, What Do They Owe Their Customers?
Brands are finally able to apply for refunds, but now they also have to decide how to deal with the customers who paid higher prices on their products, some of which are filing lawsuits against retailers demanding compensation of their own.
The Beauty Brands That Won Coachella
While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.
The Beauty Brands That Won Coachella
While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.
How War Is Exposing Beauty’s Packaging Problem
From soaring plastic costs to aluminium supply shocks, the US-Israel war with Iran is unraveling the beauty industry’s overreliance on plastic packaging and infrastructural gap for affordable and scalable climate-friendly solutions.
How War Is Exposing Beauty’s Packaging Problem
From soaring plastic costs to aluminium supply shocks, the US-Israel war with Iran is unraveling the beauty industry’s overreliance on plastic packaging and infrastructural gap for affordable and scalable climate-friendly solutions.
Clean Beauty’s Quiet Comeback
Credo Beauty has added stylish clean makeup brand Saie to its portfolio, as the category enters a mature, results-driven era.
Clean Beauty’s Quiet Comeback
Credo Beauty has added stylish clean makeup brand Saie to its portfolio, as the category enters a mature, results-driven era.
Can Nars Keep Winning Complexion?
With its biggest launch in years, Nars is hoping to consolidate its reputation as a category leader in foundations and concealers. But the fight to stay on top has never been harder.
Can Nars Keep Winning Complexion?
With its biggest launch in years, Nars is hoping to consolidate its reputation as a category leader in foundations and concealers. But the fight to stay on top has never been harder.
Inside Sephora’s Bet on Biotech
Biotech skincare brand Mother Science will debut on Sephora next week as the retailer accelerates its push into lab-developed beauty alongside brands like U Beauty.
Inside Sephora’s Bet on Biotech
Biotech skincare brand Mother Science will debut on Sephora next week as the retailer accelerates its push into lab-developed beauty alongside brands like U Beauty.
This Valentine’s Day, Beauty Brands Look to the Single Shopper
As brands gear up for the Feb. 14 holiday, they must reckon with shoppers who are increasingly single, cynical and happier on their own than with a date. If sex (or even love) won’t sell, what will?
This Valentine’s Day, Beauty Brands Look to the Single Shopper
As brands gear up for the Feb. 14 holiday, they must reckon with shoppers who are increasingly single, cynical and happier on their own than with a date. If sex (or even love) won’t sell, what will?
Indie Sneeze: Why Niche Fashion Wants In on Fragrance
Launching a perfume used to mean that a brand had arrived. Nowadays, independent labels like Chopova Lowena and Vaquera are releasing niche premium scents to attract entry-level shoppers.
Indie Sneeze: Why Niche Fashion Wants In on Fragrance
Launching a perfume used to mean that a brand had arrived. Nowadays, independent labels like Chopova Lowena and Vaquera are releasing niche premium scents to attract entry-level shoppers.
Why CMOs Should Have a Seat at the Pricing Table
BoF’s latest knowledge report, in partnership with Ekimetrics, explores why marketing leaders should have a say in pricing decisions — with their expertise in balancing creativity with managing budgets, as well as an in-depth knowledge of consumer price-sensitivity.
Why CMOs Should Have a Seat at the Pricing Table
BoF’s latest knowledge report, in partnership with Ekimetrics, explores why marketing leaders should have a say in pricing decisions — with their expertise in balancing creativity with managing budgets, as well as an in-depth knowledge of consumer price-sensitivity.