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How ‘Millennial Cringe’ Is Reshaping Makeup
Customers across various generational cohorts are changing their routines for fear of looking out of date — not looking their age.
How ‘Millennial Cringe’ Is Reshaping Makeup
Customers across various generational cohorts are changing their routines for fear of looking out of date — not looking their age.
The Search for the Next Blockbuster Influencer Brand
A new generation of brands like Alix Earle’s acne line shows that launches can still beat influencer brand fatigue.
The Search for the Next Blockbuster Influencer Brand
A new generation of brands like Alix Earle’s acne line shows that launches can still beat influencer brand fatigue.
The New Playbook for Winning Gen Z Beauty Shoppers
Gen Z is turning beauty into a social sport, blending AI, ingredient obsession and a preference for in-store shopping. But only brands with real credibility and community cachet will convert curiosity into lasting loyalty.
The New Playbook for Winning Gen Z Beauty Shoppers
Gen Z is turning beauty into a social sport, blending AI, ingredient obsession and a preference for in-store shopping. But only brands with real credibility and community cachet will convert curiosity into lasting loyalty.
The Beauty Brands That Won Coachella
While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.
The Beauty Brands That Won Coachella
While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.
Can Scents Be Supplements?
Niche scent house Initio Parfums Privés is in the business of triggering joy with a brand new offering of functional fragrances, as a number of other perfume labels also use neuroscience as a niche.
Can Scents Be Supplements?
Niche scent house Initio Parfums Privés is in the business of triggering joy with a brand new offering of functional fragrances, as a number of other perfume labels also use neuroscience as a niche.
The New Beauty Maximalism
As several industry insiders forecast its decline, the 'clean girl' aesthetic continues to dominate beauty. But emerging makeup trends, and fascination with ‘2016 makeup,' signal consumer appetite for something new.
The New Beauty Maximalism
As several industry insiders forecast its decline, the 'clean girl' aesthetic continues to dominate beauty. But emerging makeup trends, and fascination with ‘2016 makeup,' signal consumer appetite for something new.
The Limits of Mecca’s Retail Magic
The Australian beauty retailer dominates its home market even as competitors like Sephora and Amazon get stronger. Where does it grow from here?
The Limits of Mecca’s Retail Magic
The Australian beauty retailer dominates its home market even as competitors like Sephora and Amazon get stronger. Where does it grow from here?
Clean Beauty’s Quiet Comeback
Credo Beauty has added stylish clean makeup brand Saie to its portfolio, as the category enters a mature, results-driven era.
Clean Beauty’s Quiet Comeback
Credo Beauty has added stylish clean makeup brand Saie to its portfolio, as the category enters a mature, results-driven era.
How To Launch Skincare That Sticks
Consumers of face masks are seeking more convenient formats and clinical grade efficiency — prompting a maturation of sorts for the stalwart skincare subcategory.
How To Launch Skincare That Sticks
Consumers of face masks are seeking more convenient formats and clinical grade efficiency — prompting a maturation of sorts for the stalwart skincare subcategory.
What Is ‘Ski Care’ and Why Are Beauty Brands Obsessed With it?
Beauty has joined the winter sports rush, pitching skincare and sunscreen as equipment every bit as essential as goggles and poles.
What Is ‘Ski Care’ and Why Are Beauty Brands Obsessed With it?
Beauty has joined the winter sports rush, pitching skincare and sunscreen as equipment every bit as essential as goggles and poles.