Executive Editor of The Business of Beauty
Priya Rao is Executive Editor at The Business of Beauty at BoF. She is based in New York and oversees BoF's beauty and wellness coverage. Previously, Priya covered beauty, wellness and podcasts at Glossy and created the narrative skin-lightening podcast Unfair. She has a Bachelors in English and Finance from The University of Texas, Austin.
This week, Priya Rao has an interview with the most-talked-about founder in beauty, and dives into Swan’s viral bachelorette partnership.
This week, Priya Rao has an interview with the most-talked-about founder in beauty, and dives into Swan’s viral bachelorette partnership.
This week, Priya Rao dives into the latest experiential beauty festival, Beiersdorf’s Nivea problems and Salone del Mobile’s perfume plays.
This week, Priya Rao dives into the latest experiential beauty festival, Beiersdorf’s Nivea problems and Salone del Mobile’s perfume plays.
This week, Priya Rao gets into the fate of maximalist beauty looks and LVMH’s latest update.
This week, Priya Rao gets into the fate of maximalist beauty looks and LVMH’s latest update.
This week, Priya Rao gets into it all: moisturisers and serums, the Biebers’ Rhode collab and Nykaa x Deepika Padukone.
This week, Priya Rao gets into it all: moisturisers and serums, the Biebers’ Rhode collab and Nykaa x Deepika Padukone.
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This week, Priya Rao examines M&A mania and Alix Earle’s entry into skincare.
This week, Priya Rao examines M&A mania and Alix Earle’s entry into skincare.
This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.
This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.
In his first interview, chief executive Colin Walsh shares with The Business of Beauty his plan to fix the struggling Millennial beauty brand by starting with a clean slate.
In his first interview, chief executive Colin Walsh shares with The Business of Beauty his plan to fix the struggling Millennial beauty brand by starting with a clean slate.
In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.
In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.
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The luxury Ayurvedic skincare line will be the first deal by the conglomerate under the leadership of Stéphane de La Faverie.
The luxury Ayurvedic skincare line will be the first deal by the conglomerate under the leadership of Stéphane de La Faverie.
In Full Coverage, Priya Rao reports on two of the industry’s favourite young brands: Starface and Fara Homidi.
In Full Coverage, Priya Rao reports on two of the industry’s favourite young brands: Starface and Fara Homidi.
In Full Coverage, Priya Rao looks at the Midwestern retailer’s attempts to be a brand destination, along with the dismal state of independent beauty.
In Full Coverage, Priya Rao looks at the Midwestern retailer’s attempts to be a brand destination, along with the dismal state of independent beauty.
In this edition of Full Coverage, Priya Rao is back on the luxury beat reporting on big moves at LVMH Beauty and how L’Oréal turned Valentino’s fragrance into a blockbuster.
In this edition of Full Coverage, Priya Rao is back on the luxury beat reporting on big moves at LVMH Beauty and how L’Oréal turned Valentino’s fragrance into a blockbuster.
On Thursday, the American retail giant announced a new and improved offering for its mainstay brands which include Gap and Old Navy. The Business of Beauty can reveal that former Estée Lauder Companies executive John Demsey and celebrity beauty brand incubator Maesa are involved.
Brian Franz, who joins from financial firm State Street, is president and chief executive Stéphane de La Faverie’s first external leadership hire.
The Spanish conglomerate is on track to hit its goal of €4.5 billion in annual sales by 2025 ahead of schedule.
The bid came in a filing tied to bankruptcy proceedings for Amyris, which closed the brand in August.
Employees at The Estée Lauder Companies offices around the world remain locked out of their email and other key functions after a third party gained access to some of the beauty conglomerate’s IT systems, according to people familiar with the situation.
The beauty company reported on Friday that full-year sales grew by 5.7 percent for the fiscal year ended Dec. 31, to approximately 1.07 trillion yen, or $8.1 billion.