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Agenda-setting intelligence, analysis and advice for the global fashion community.

Ulta Beauty’s Big Branding Play; Why Conglomerates Should Consolidate

In Full Coverage, Priya Rao looks at the Midwestern retailer’s attempts to be a brand destination, along with the dismal state of independent beauty.
Beauty is one of the three main categories expecting to cash in alongside clothing and electronics this weekend, analysts said.
US retail giant Ulta Beauty has struggled to shake the reputation that it’s not a place where independent beauty brands thrive. (Richard Cadan/Ulta Beauty)

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