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Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s leading coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends. He was previously a writer and reporter at Allure magazine and an editor-at-large for Air Mail Look, and is an alumni of New York University's Gallatin School of Individualized Study.

    Beauty

    Exclusive: Amouage Sales Hit $190 Million in First Quarter

    The Omani fragrance house charted record growth, despite disruptions in its home region.

    Beauty

    Exclusive: Amouage Sales Hit $190 Million in First Quarter

    The Omani fragrance house charted record growth, despite disruptions in its home region.


    Beauty

    Japanese Culture Is Global. Why Isn’t J-Beauty?

    The nation is a major exporter of entertainment, fashion and cuisine, but its skincare and cosmetics output has contracted recently as global competitors have gained.

    Beauty

    Japanese Culture Is Global. Why Isn’t J-Beauty?

    The nation is a major exporter of entertainment, fashion and cuisine, but its skincare and cosmetics output has contracted recently as global competitors have gained.


    Beauty

    Pat McGrath Labs Exits Bankruptcy With a New Owner

    A US bankruptcy judge said on Friday she would approve the cosmetic brand’s restructure, which sees new owner GDA Luma assuming control of the new company.

    Beauty

    Pat McGrath Labs Exits Bankruptcy With a New Owner

    A US bankruptcy judge said on Friday she would approve the cosmetic brand’s restructure, which sees new owner GDA Luma assuming control of the new company.


    Beauty

    What Will Be the Next Aesop?

    The L’Oréal-owned brand has grown considerably since becoming known for its cult-cool hand soap, leaving room for challengers like Evolvetogether, Commune and Sangre de Fruta to take its place.

    Beauty

    What Will Be the Next Aesop?

    The L’Oréal-owned brand has grown considerably since becoming known for its cult-cool hand soap, leaving room for challengers like Evolvetogether, Commune and Sangre de Fruta to take its place.


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    Beauty

    How Skincare Brands Build Trust in the Misinformation Era

    ‘Mediagenic’ physicians, scientists and researchers have become front-facing figures in the skincare trade. Their influence might be waning on social media — but according to brands, is more urgent than ever.

    Beauty

    How Skincare Brands Build Trust in the Misinformation Era

    ‘Mediagenic’ physicians, scientists and researchers have become front-facing figures in the skincare trade. Their influence might be waning on social media — but according to brands, is more urgent than ever.


    Beauty

    The Limits of Mecca’s Retail Magic

    The Australian beauty retailer dominates its home market even as competitors like Sephora and Amazon get stronger. Where does it grow from here?

    Beauty

    The Limits of Mecca’s Retail Magic

    The Australian beauty retailer dominates its home market even as competitors like Sephora and Amazon get stronger. Where does it grow from here?


    Beauty

    Pat McGrath Labs Is Up for Sale — Again

    The makeup artistry brand has a new owner, but is still being shopped around for investment and acquisition opportunities, The Business of Beauty has learned.

    Beauty

    Pat McGrath Labs Is Up for Sale — Again

    The makeup artistry brand has a new owner, but is still being shopped around for investment and acquisition opportunities, The Business of Beauty has learned.


    Beauty

    Can Marketing Stunts Breathe New Life Into Beauty’s Oldest Brands?

    Household names like Gold Bond, Vaseline and Sunsilk are investing in new activations and partnerships to reach younger consumers. Do they really need to?

    Beauty

    Can Marketing Stunts Breathe New Life Into Beauty’s Oldest Brands?

    Household names like Gold Bond, Vaseline and Sunsilk are investing in new activations and partnerships to reach younger consumers. Do they really need to?


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    Beauty

    Exclusive: Amouage Revenue Surged 66% in 2025

    The Omani fragrance house charted record sales growth in 2025, driven by its high-concentration ‘Exceptional Extraits’ collection and its global fleet of stores.

    Beauty

    Exclusive: Amouage Revenue Surged 66% in 2025

    The Omani fragrance house charted record sales growth in 2025, driven by its high-concentration ‘Exceptional Extraits’ collection and its global fleet of stores.


    Beauty

    How the Body Scan Became a Luxury Product

    New longevity companies like Neko Health or Prenuvo endeavour to turn preventative health into an upscale, almost spalike experience. But no one can afford for them to be wrong.

    Beauty

    How the Body Scan Became a Luxury Product

    New longevity companies like Neko Health or Prenuvo endeavour to turn preventative health into an upscale, almost spalike experience. But no one can afford for them to be wrong.


    Beauty

    Drunk Elephant Isn’t Shiseido’s Only Problem

    Japan’s largest beauty company posted its first loss in decades after writing down Drunk Elephant. With a turnaround in progress, it needs to revisit its overall brand mix to prove it can — or can’t — evolve.

    Beauty

    Drunk Elephant Isn’t Shiseido’s Only Problem

    Japan’s largest beauty company posted its first loss in decades after writing down Drunk Elephant. With a turnaround in progress, it needs to revisit its overall brand mix to prove it can — or can’t — evolve.


    Beauty

    Why Pat McGrath Labs Filed for Bankruptcy

    Once valued at $1 billion, the makeup brand has struggled to balance its creative point of view with commercial viability.

    Beauty

    Why Pat McGrath Labs Filed for Bankruptcy

    Once valued at $1 billion, the makeup brand has struggled to balance its creative point of view with commercial viability.