Adwoa Beauty to Enter Liquidation
A Texas court ruled that the hair-care label’s bankruptcy filing be converted to Chapter 7.
Influencers
Latest News & Analysis
Beauty
Inside Susan Yara’s Second Act
The founder of Naturium unveils the details of her tropical new body and haircare brand, Playa, exclusively to The Business of Beauty.
Inside Susan Yara’s Second Act
The founder of Naturium unveils the details of her tropical new body and haircare brand, Playa, exclusively to The Business of Beauty.
Marketing
Perfecting the Art of Pre-Marketing
Brands are turning launches into months-long narratives, building waitlists and dropping hints for consumers to decode ahead of time. But the strategy only works if they know when to stop teasing and start delivering.
Perfecting the Art of Pre-Marketing
Brands are turning launches into months-long narratives, building waitlists and dropping hints for consumers to decode ahead of time. But the strategy only works if they know when to stop teasing and start delivering.
Beauty
The Search for the Next Blockbuster Influencer Brand
A new generation of brands like Alix Earle’s acne line shows that launches can still beat influencer brand fatigue.
The Search for the Next Blockbuster Influencer Brand
A new generation of brands like Alix Earle’s acne line shows that launches can still beat influencer brand fatigue.
Beauty
The Beauty Brands That Won Coachella
While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.
The Beauty Brands That Won Coachella
While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.
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Beauty
How Biohacking Became the New Anti-Ageing
From NAD+ to peptides, luxury skincare is increasingly taking a page from the wellness podcaster playbook.
How Biohacking Became the New Anti-Ageing
From NAD+ to peptides, luxury skincare is increasingly taking a page from the wellness podcaster playbook.
Beauty
Summer Fridays Struck Gold With Lip Balm. Can It Do the Same With Fragrance?
With its Lip Butter Balm still a top hero product, Marianna Hewitt and Lauren Ireland’s Summer Fridays expands as it evolves into a multi-category beauty brand.
Summer Fridays Struck Gold With Lip Balm. Can It Do the Same With Fragrance?
With its Lip Butter Balm still a top hero product, Marianna Hewitt and Lauren Ireland’s Summer Fridays expands as it evolves into a multi-category beauty brand.
Beauty
How Fake AI Influencers Generate Real Cash
From deepfakes to affiliate links, producers of AI influencers are finding ways to make money even if brands aren’t interested in working with them.
How Fake AI Influencers Generate Real Cash
From deepfakes to affiliate links, producers of AI influencers are finding ways to make money even if brands aren’t interested in working with them.
Beauty
What Is ‘Ski Care’ and Why Are Beauty Brands Obsessed With it?
Beauty has joined the winter sports rush, pitching skincare and sunscreen as equipment every bit as essential as goggles and poles.
What Is ‘Ski Care’ and Why Are Beauty Brands Obsessed With it?
Beauty has joined the winter sports rush, pitching skincare and sunscreen as equipment every bit as essential as goggles and poles.
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Partner Content
The New Beauty Discovery Journey on TikTok Shop
As discovery commerce reshapes the beauty industry, this playbook details how brands can leverage modern shopping behaviours, boost awareness and build cross-channel demand through TikTok Shop’s creator-led marketplace — with insights from Phlur, Medicube and POV Beauty’s Mikayla Nogueira.
The New Beauty Discovery Journey on TikTok Shop
As discovery commerce reshapes the beauty industry, this playbook details how brands can leverage modern shopping behaviours, boost awareness and build cross-channel demand through TikTok Shop’s creator-led marketplace — with insights from Phlur, Medicube and POV Beauty’s Mikayla Nogueira.
Beauty
How Dubai Became a Hotbed for Fragrance Dupes
A global luxury fragrance capital, Dubai has become an expert hub for affordably priced fragrances that are among the top sellers on TikTok.
How Dubai Became a Hotbed for Fragrance Dupes
A global luxury fragrance capital, Dubai has become an expert hub for affordably priced fragrances that are among the top sellers on TikTok.
Retail
Fashion Enters Its Wellbeing Era
Fashion brands are opening wellbeing-adjacent 'third spaces' and seeking other opportunities to integrate wellness as shoppers devote more spending to their health, according to the BoF-McKinsey State of Fashion 2026.
Fashion Enters Its Wellbeing Era
Fashion brands are opening wellbeing-adjacent 'third spaces' and seeking other opportunities to integrate wellness as shoppers devote more spending to their health, according to the BoF-McKinsey State of Fashion 2026.
Beauty
The Anti-AI Aesthetic Taking Over Social Media
Products strewn across the sink, half-empty or in cluttered piles have replaced picture-perfect shelfies as brands and influencers find luxury in mess.
The Anti-AI Aesthetic Taking Over Social Media
Products strewn across the sink, half-empty or in cluttered piles have replaced picture-perfect shelfies as brands and influencers find luxury in mess.
The News in Brief
Coty’s Perfume Business Takes Another Knock With David Beckham Fragrance Lawsuit
Beauty brand Coty is facing a lawsuit from DB Ventures, the company behind former football star David Beckham’s eponymous fragrance, for what the lawsuit describes as flagrant material breaches of the license agreement, court documents show.
Estée Lauder Sales Rise 2%, Job Cuts to Expand
Double-digit growth in the conglomerate’s perfume division helped offset a lack of growth in its other units as the company continues its years-long turnaround strategy.
Premium Body Care Brand Uni Appoints New Global CMO
Heather Fisher, former chief marketing officer of Fenty Beauty, has joined the Australian body care brand.
Zegna Revenues Rise 7.4%
The Italian luxury group’s first-quarter performance surpassed market expectations powered by solid growth in direct-to-consumer sales in the US.
Inventory Clean-Up Helps Puma Beat First-Quarter Expectations
The German sportswear maker also announced it had appointed former Hugo Boss CEO Mark Langer as its chief financial officer, effective Friday.
Oil Prices Soar to Wartime High with US and Iran Stuck in Standoff
Brent oil surged to more than $126 a barrel on Thursday, before paring gains to $121.40 as traders factor in an even longer closure of the Strait of Hormuz.
Reliance Retail Acquires Priyanka Chopra Jonas’ Hair Care Brand Anomaly
The company will leverage its omnichannel network to scale the label, citing India as a priority market.