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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Fragrantica Became the Internet’s Perfume Bible

One of the highest-traffic beauty sites in the world, the perfume directory has become a magnet for both brand awareness and controversy.
As more fragrance consumers build knowledge and collections, they're turning to online databases for information.
As more fragrance consumers build knowledge and collections, they're turning to online databases for information. (Jean Luc Picard/Unsplash)

When fragrance podcaster and former beauty editor Sable Yong published her

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Further Reading

The Fragrance Market’s Squeezed Middle

Fragrance may be booming, but the premium category has cratered compared to high-end niche perfumes and affordable body and hair mists that have become an expansion focus for brands.

About the author
Liz Flora
Liz Flora

Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.

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