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Agenda-setting intelligence, analysis and advice for the global fashion community.

Maison Margiela’s Upmarket Fragrance Play

The L’Oréal-licensed fashion line is launching a new ‘haute perfumery’ collection, in addition to its more masstige Replica line, to capture an emerging class of scent ‘connoisseurs.’
The Scentstorium Collection
The Scentsorium Collection, priced at $350 for for 75ml, is Maison Margiela's first foray into the prestige fragrance category. (Maison Margiela)

Welcome to Haul of Fame, your weekly roundup tracking the new products and ideas driving the beauty industry forward.

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Further Reading

Why Matte Makeup Is Trending Again

Brands are filling their shelves with foundations, blushes and eyeshadows that shed their dew for a velvety finish. But getting shoppers excited will require a bit of shine.

Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.

About the author
Rachael Griffiths
Rachael Griffiths

Rachael Griffiths is a Senior Editorial Associate at The Business of Beauty. She is based between St Helens and London, and covers beauty, wellness and industry news.

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