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Want to Win China? Start On RedNote.
With roughly 350 million active monthly users, the platform has fast become a dominant force in China’s beauty landscape. But edging out the competition has never been trickier.
Want to Win China? Start On RedNote.
With roughly 350 million active monthly users, the platform has fast become a dominant force in China’s beauty landscape. But edging out the competition has never been trickier.
How ‘Millennial Cringe’ Is Reshaping Makeup
Customers across various generational cohorts are changing their routines for fear of looking out of date — not looking their age.
How ‘Millennial Cringe’ Is Reshaping Makeup
Customers across various generational cohorts are changing their routines for fear of looking out of date — not looking their age.
How Gen Z’s Personal Style Obsession Is Changing Fashion
The permanence of digital footprints and a lack of real-life community have historically crippled Gen Z’s sense of individuality when getting dressed. But they’re increasingly preoccupied by what constitutes singularly good taste.
How Gen Z’s Personal Style Obsession Is Changing Fashion
The permanence of digital footprints and a lack of real-life community have historically crippled Gen Z’s sense of individuality when getting dressed. But they’re increasingly preoccupied by what constitutes singularly good taste.
The Business of Looksmaxxing
From experimental drugs to cosmetic surgery, an extreme beauty ideal is taking shape among young men — and turning into business opportunities for haircare, supplements and more.
The Business of Looksmaxxing
From experimental drugs to cosmetic surgery, an extreme beauty ideal is taking shape among young men — and turning into business opportunities for haircare, supplements and more.
Ulta Beauty Joins TikTok Shop
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
Ulta Beauty Joins TikTok Shop
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
Why Fashion Doesn’t Talk About How It Uses AI
A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.
Why Fashion Doesn’t Talk About How It Uses AI
A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.
Why Is ‘Influencer’ Still a Dirty Word?
Influencer marketing represents a nearly $44 billion dollar industry that’s set to surpass traditional media, but a stigma around its personalities and economics still persists. Should it?
Why Is ‘Influencer’ Still a Dirty Word?
Influencer marketing represents a nearly $44 billion dollar industry that’s set to surpass traditional media, but a stigma around its personalities and economics still persists. Should it?
When Taste Is All Over TikTok
Fashion’s ability to sell cultural capital comes under pressure when brand codes are common knowledge and style cues travel at the speed of social media, writes Robert Williams. Does luxury’s signalling power need stronger encryption?
When Taste Is All Over TikTok
Fashion’s ability to sell cultural capital comes under pressure when brand codes are common knowledge and style cues travel at the speed of social media, writes Robert Williams. Does luxury’s signalling power need stronger encryption?
Which Winter Olympians Will Score Beauty Deals?
As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.
Which Winter Olympians Will Score Beauty Deals?
As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.
Europe’s Beauty Consumers Are in Play. Who Will Win Them?
European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.
Europe’s Beauty Consumers Are in Play. Who Will Win Them?
European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.