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Agenda-setting intelligence, analysis and advice for the global fashion community.

What Users Need to Know About China’s RedNote App

The social media platform has gained over half a million new users amid a potential TikTok ban in the US and is positioning itself for global expansion as it works to adapt its content and features for an international audience.
Social media user looking at their phone.
RedNote is often regarded as a localised adaptation of Instagram in China. (Shutterstock)

Chinese social media app RedNote has been thrust into the limelight after more than half a million TikTok users recently joined the platform in protest against a likely imminent ban on the short video app in the United States.

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Further Reading

This Week: Countdown to the TikTok Ban

Barring a last-minute intervention by the US Supreme Court, these may be the final days of social media as we know it. Plus, men’s shows and luxury earnings season kick off.

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