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Marc Bain

News, Features and Reports Editor

Marc Bain is News, Features and Reports Editor at The Business of Fashion. He is based in London and drives BoF’s coverage of technology and innovation, from startups to Big Tech. Previously, he was a reporter at Quartz, where he won a 2021 SABEW award for data journalism, and has worked in the fashion industry. He has a Bachelors in Journalism from New York University.

Technology

Why an H&M Alum Launched a Talent Company for AI Models

One of the minds behind H&M’s foray into using digital twins of human models has struck out on her own with a new company that’s pushing the idea even further.

Technology

Why an H&M Alum Launched a Talent Company for AI Models

One of the minds behind H&M’s foray into using digital twins of human models has struck out on her own with a new company that’s pushing the idea even further.

Technology

Why People Hate AI

Anger towards AI is growing as it becomes more deeply embedded in the workplace and daily life. Brands that want to use the technology and maintain customer trust would be wise to understand the reasons.

Technology

Why People Hate AI

Anger towards AI is growing as it becomes more deeply embedded in the workplace and daily life. Brands that want to use the technology and maintain customer trust would be wise to understand the reasons.

Retail

As Brands Get Tariff Refunds, What Do They Owe Their Customers?

Brands are finally able to apply for refunds, but now they also have to decide how to deal with the customers who paid higher prices on their products, some of which are filing lawsuits against retailers demanding compensation of their own.

Retail

As Brands Get Tariff Refunds, What Do They Owe Their Customers?

Brands are finally able to apply for refunds, but now they also have to decide how to deal with the customers who paid higher prices on their products, some of which are filing lawsuits against retailers demanding compensation of their own.

Global Markets

How the Middle East Crisis Has Reshaped Global Fashion

The conflict is already disrupting retail, driving up material costs and squeezing global supply chains, with price hikes likely next.

Global Markets

How the Middle East Crisis Has Reshaped Global Fashion

The conflict is already disrupting retail, driving up material costs and squeezing global supply chains, with price hikes likely next.

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Technology

The Fashion Jobs Where AI Shines, and Where It Struggles

Companies have raced to put large language models to use for jobs from generating images to writing code, but to get the best use of this innovative form of AI, they need to know its limits and how to navigate around them.

Technology

The Fashion Jobs Where AI Shines, and Where It Struggles

Companies have raced to put large language models to use for jobs from generating images to writing code, but to get the best use of this innovative form of AI, they need to know its limits and how to navigate around them.

Technology

Is AI Antithetical to Luxury?

The reaction to Prada’s unsettling new campaign reveals an emerging sentiment in online audiences who see AI and luxury as incompatible.

Technology

Is AI Antithetical to Luxury?

The reaction to Prada’s unsettling new campaign reveals an emerging sentiment in online audiences who see AI and luxury as incompatible.

Direct-to-Consumer

Quince Reaches $10 Billion Valuation in New Funding Round

The direct-to-consumer label raised a $500 million Series E as it seeks to continue its rapid expansion.

Direct-to-Consumer

Quince Reaches $10 Billion Valuation in New Funding Round

The direct-to-consumer label raised a $500 million Series E as it seeks to continue its rapid expansion.

Technology

Why Fashion Doesn’t Talk About How It Uses AI

A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.

Technology

Why Fashion Doesn’t Talk About How It Uses AI

A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.

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News & Analysis

The Supreme Court’s Tariff Ruling: What Fashion Needs to Know

A majority of justices struck down the ‘Liberation Day’ tariffs that sent shockwaves through the fashion industry, setting the stage for a rush of brands trying to recoup duties they’ve already paid.

News & Analysis

The Supreme Court’s Tariff Ruling: What Fashion Needs to Know

A majority of justices struck down the ‘Liberation Day’ tariffs that sent shockwaves through the fashion industry, setting the stage for a rush of brands trying to recoup duties they’ve already paid.

News & Analysis

US Supreme Court Overturns Trump’s Emergency Tariffs

The ruling strikes down the so-called ‘Liberation Day’ tariffs that sent a shockwave through the fashion industry and sets the stage for a rush of brands trying to recoup duties they’ve already paid.

News & Analysis

US Supreme Court Overturns Trump’s Emergency Tariffs

The ruling strikes down the so-called ‘Liberation Day’ tariffs that sent a shockwave through the fashion industry and sets the stage for a rush of brands trying to recoup duties they’ve already paid.

Technology

Want to Know What Consumers Think? Ask an AI-Generated Focus Group.

Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.

Technology

Want to Know What Consumers Think? Ask an AI-Generated Focus Group.

Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.

Technology

A Step-by-Step Guide to Getting Ready for AI Agents

Making sure AI agents can seamlessly buy your products takes more than cleaning up product data and then sitting back and waiting for them to find you. BoF breaks down what brands need to know.

Technology

A Step-by-Step Guide to Getting Ready for AI Agents

Making sure AI agents can seamlessly buy your products takes more than cleaning up product data and then sitting back and waiting for them to find you. BoF breaks down what brands need to know.