Agenda-setting intelligence, analysis and advice for the global fashion community.
Last year, millions of consumers used AI to browse fashion online. In 2026, they’ll check out with it, too.
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Open-sourced large language models have made it easier to create realistic images of online shoppers in outfits before they buy them. The next challenge is getting people to actually use the technology.
Startups are starting to use AI for everything from retail planning to inventory management, while mostly keeping the technology away from the creative parts of their business.
AI doesn't see the internet the same way human shoppers do, meaning retailers need to adapt as more consumers turn to AI to find products or even make purchases.
The industry’s top decision makers may know all the AI buzzwords, but too many are lacking fundamental knowledge about how the most consequential technology in a decade actually works.
One of the minds behind H&M’s foray into using digital twins of human models has struck out on her own with a new company that’s pushing the idea even further.
Anger towards AI is growing as it becomes more deeply embedded in the workplace and daily life. Brands that want to use the technology and maintain customer trust would be wise to understand the reasons.
Companies have raced to put large language models to use for jobs from generating images to writing code, but to get the best use of this innovative form of AI, they need to know its limits and how to navigate around them.
The Debrief hosts Brian Baskin and Sheena Butler-Young are joined by BoF’s retail editor Cathaleen Chen to talk about why Revolve is betting on ‘a culture of AI’ for their expansion.
The Omani fragrance house charted record growth, despite disruptions in its home region.
A US trade probe into forced labour could trigger new tariffs and import bans, forcing fashion brands to implement more robust supply-chain transparency.
With profitability now within reach, the London-based luxury leather goods brand Métier is raising fresh capital to fuel its next chapter.
The Colaba boutique that helped introduce global luxury brands to Indian shoppers is set to become the first concept store in Burgundy Brand Collective’s fashion portfolio.
