Adwoa Beauty to Enter Liquidation
A Texas court ruled that the hair-care label’s bankruptcy filing be converted to Chapter 7.
Big Tech
Latest News & Analysis
Technology
The Fashion Jobs Where AI Shines, and Where It Struggles
Companies have raced to put large language models to use for jobs from generating images to writing code, but to get the best use of this innovative form of AI, they need to know its limits and how to navigate around them.
The Fashion Jobs Where AI Shines, and Where It Struggles
Companies have raced to put large language models to use for jobs from generating images to writing code, but to get the best use of this innovative form of AI, they need to know its limits and how to navigate around them.
Retail
Facing Fashion’s Shopping Addiction Problem
As both the temptation to spend and the ease of doing so grow in tandem, mental health advocates, regulators and even everyday consumers are thinking more seriously about the toll it takes on consumers.
Facing Fashion’s Shopping Addiction Problem
As both the temptation to spend and the ease of doing so grow in tandem, mental health advocates, regulators and even everyday consumers are thinking more seriously about the toll it takes on consumers.
Technology
AI Just Had Its Big Shopping Breakthrough. Is Fashion Ready?
The arrival of direct checkout in AI search engines like ChatGPT is being called the biggest innovation in online shopping in over a decade. BoF breaks down how brands and retailers are getting ready for the disruption.
AI Just Had Its Big Shopping Breakthrough. Is Fashion Ready?
The arrival of direct checkout in AI search engines like ChatGPT is being called the biggest innovation in online shopping in over a decade. BoF breaks down how brands and retailers are getting ready for the disruption.
Technology
Smart Glasses Are Ready for a Breakthrough Year
The category is reaching an inflection point as more brands release style-conscious frames equipped with capabilities like AI, according to the BoF-McKinsey State of Fashion 2026.
Smart Glasses Are Ready for a Breakthrough Year
The category is reaching an inflection point as more brands release style-conscious frames equipped with capabilities like AI, according to the BoF-McKinsey State of Fashion 2026.
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Beauty
Can Oura Become a Forever Company?
The white-hot wearable health tracking company, now reportedly valued at $11 billion, is turning up its innovation pipeline with new products and software upgrades, but still faces a mountain to conquer the market.
Can Oura Become a Forever Company?
The white-hot wearable health tracking company, now reportedly valued at $11 billion, is turning up its innovation pipeline with new products and software upgrades, but still faces a mountain to conquer the market.
Retail
Eyewear Is Booming, But It’s Not Just About Tech
Once an afterthought, the category is now growing faster than handbags and apparel thanks to accessible pricing, distinct aesthetics and glasses brands that prioritise identity over gimmicks.
Eyewear Is Booming, But It’s Not Just About Tech
Once an afterthought, the category is now growing faster than handbags and apparel thanks to accessible pricing, distinct aesthetics and glasses brands that prioritise identity over gimmicks.
Retail
Explainer: How Retailers Can Fight a New Wave of Cyberattacks
A series of breaches at high-profile retailers like Victoria’s Secret and Marks & Spencer is putting cybersecurity back in the foreground. BoF examines what leaves fashion businesses vulnerable and how they can protect themselves.
Explainer: How Retailers Can Fight a New Wave of Cyberattacks
A series of breaches at high-profile retailers like Victoria’s Secret and Marks & Spencer is putting cybersecurity back in the foreground. BoF examines what leaves fashion businesses vulnerable and how they can protect themselves.
Partner Content
Navigating Market Uncertainty and Digital Transformation in Fashion
Next-generation technologies are giving businesses a competitive edge in a rapidly evolving market. Lectra’s Maximilien Abadie and Beyond Luxury Group’s Andrea Pavon shared their insights on a recent BoF LIVE into the opportunities these technologies unlock for sustainable business strategies — and how to optimise the workplace for transformation.
Navigating Market Uncertainty and Digital Transformation in Fashion
Next-generation technologies are giving businesses a competitive edge in a rapidly evolving market. Lectra’s Maximilien Abadie and Beyond Luxury Group’s Andrea Pavon shared their insights on a recent BoF LIVE into the opportunities these technologies unlock for sustainable business strategies — and how to optimise the workplace for transformation.
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Beauty
What’s Next for TikTok Shop’s Billion-Dollar Beauty Business
Influencer-led exposure and a 'halo effect' across channels have made TikTok a first stop for brand and product launches even as the app faces an unpredictable future in the US.
What’s Next for TikTok Shop’s Billion-Dollar Beauty Business
Influencer-led exposure and a 'halo effect' across channels have made TikTok a first stop for brand and product launches even as the app faces an unpredictable future in the US.
Technology
Meta and Ray-Ban Collaborate With Coperni on New Smartglasses
At its Paris Fashion Week show, Coperni unveiled its version of the Ray-Ban Meta glasses, which have been a surprising success for wearable technology.
Meta and Ray-Ban Collaborate With Coperni on New Smartglasses
At its Paris Fashion Week show, Coperni unveiled its version of the Ray-Ban Meta glasses, which have been a surprising success for wearable technology.
Beauty
The Business of Beauty Haul of Fame: Can Beauty Sell Without Social?
We asked Lush, the bodycare giant which closed its accounts in 2021.
The Business of Beauty Haul of Fame: Can Beauty Sell Without Social?
We asked Lush, the bodycare giant which closed its accounts in 2021.
Sustainability
Can Brands Still Make the Case for Sustainable Fashion?
In a climate where consumers are wary of greenwashing and a backlash against “woke capitalism” takes shape, brands peddling sustainability messaging have to treat the topic with a degree of irreverence and put the product first.
Can Brands Still Make the Case for Sustainable Fashion?
In a climate where consumers are wary of greenwashing and a backlash against “woke capitalism” takes shape, brands peddling sustainability messaging have to treat the topic with a degree of irreverence and put the product first.
The News in Brief
Coty’s Perfume Business Takes Another Knock With David Beckham Fragrance Lawsuit
Beauty brand Coty is facing a lawsuit from DB Ventures, the company behind former football star David Beckham’s eponymous fragrance, for what the lawsuit describes as flagrant material breaches of the license agreement, court documents show.
Estée Lauder Sales Rise 2%, Job Cuts to Expand
Double-digit growth in the conglomerate’s perfume division helped offset a lack of growth in its other units as the company continues its years-long turnaround strategy.
Premium Body Care Brand Uni Appoints New Global CMO
Heather Fisher, former chief marketing officer of Fenty Beauty, has joined the Australian body care brand.
Zegna Revenues Rise 7.4%
The Italian luxury group’s first-quarter performance surpassed market expectations powered by solid growth in direct-to-consumer sales in the US.
Inventory Clean-Up Helps Puma Beat First-Quarter Expectations
The German sportswear maker also announced it had appointed former Hugo Boss CEO Mark Langer as its chief financial officer, effective Friday.
Oil Prices Soar to Wartime High with US and Iran Stuck in Standoff
Brent oil surged to more than $126 a barrel on Thursday, before paring gains to $121.40 as traders factor in an even longer closure of the Strait of Hormuz.
Reliance Retail Acquires Priyanka Chopra Jonas’ Hair Care Brand Anomaly
The company will leverage its omnichannel network to scale the label, citing India as a priority market.