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Diana Pearl

Senior News and Features Editor

Diana Pearl is Senior News and Features Editor at The Business of Fashion (BoF). She is based in New York and drives BoF’s marketing and media coverage. Previously, Diana was the brands editor at Adweek and a reporter at People magazine. She has a Bachelors in Magazine Journalism and History from the S.I. Newhouse School of Public Communications at Syracuse University.

Marketing

Not All Creators Convert. Here’s How to Find Those That Do.

New tools and platforms have made it much easier to measure what influencers are driving sales. That reality is reshaping which creators are in high demand, and what sort of creator network brands need to build.

Marketing

Not All Creators Convert. Here’s How to Find Those That Do.

New tools and platforms have made it much easier to measure what influencers are driving sales. That reality is reshaping which creators are in high demand, and what sort of creator network brands need to build.

Marketing

ShopMy Launches Personal Shopping Service

Top spenders on the influencer platform’s app will be able to have their style questions answered by creators, a service ShopMy hopes will serve as an antidote to AI product recommendations.

Marketing

ShopMy Launches Personal Shopping Service

Top spenders on the influencer platform’s app will be able to have their style questions answered by creators, a service ShopMy hopes will serve as an antidote to AI product recommendations.

Marketing

Why Instagram’s Shoppable Reels May Be Too Little, Too Late

The tech giant is finally allowing creators to earn affiliate commissions through its in-app product tags. But with so many other influencer monetisation platforms on the market, it faces stiff competition for adoption.

Marketing

Why Instagram’s Shoppable Reels May Be Too Little, Too Late

The tech giant is finally allowing creators to earn affiliate commissions through its in-app product tags. But with so many other influencer monetisation platforms on the market, it faces stiff competition for adoption.

Retail

Facing Fashion’s Shopping Addiction Problem

As both the temptation to spend and the ease of doing so grow in tandem, mental health advocates, regulators and even everyday consumers are thinking more seriously about the toll it takes on consumers.

Retail

Facing Fashion’s Shopping Addiction Problem

As both the temptation to spend and the ease of doing so grow in tandem, mental health advocates, regulators and even everyday consumers are thinking more seriously about the toll it takes on consumers.

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Luxury

The Debrief | What European Luxury Can Learn From American Fashion

This week on The Debrief, BoF’s Diana Pearl explains why brands like Coach, Ralph Lauren and Tory Burch are outperforming many European luxury houses — and what their turnarounds reveal about pricing, product, retail and long-term brand building.

Luxury

The Debrief | What European Luxury Can Learn From American Fashion

This week on The Debrief, BoF’s Diana Pearl explains why brands like Coach, Ralph Lauren and Tory Burch are outperforming many European luxury houses — and what their turnarounds reveal about pricing, product, retail and long-term brand building.

Technology

Exclusive: Nvidia and Antoine Arnault Are Moving Into Virtual Try-On

At the Nvidia GTC conference on Monday, the AI company announced it was partnering with Catches to launch RealFit, a new platform that uses physics to improve digital try-on technology.

Technology

Exclusive: Nvidia and Antoine Arnault Are Moving Into Virtual Try-On

At the Nvidia GTC conference on Monday, the AI company announced it was partnering with Catches to launch RealFit, a new platform that uses physics to improve digital try-on technology.

Retail

Can Lake Translate Success in Sleepwear Outside the Bedroom?

The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category

Retail

Can Lake Translate Success in Sleepwear Outside the Bedroom?

The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category

Marketing

Minimalism Was on Its Way Out. Then Came ‘Love Story’

Ryan Murphy’s smash hit chronicling the ill-fated romance of Carolyn Bessette-Kennedy and John F. Kennedy, Jr. is reshaping the trend cycle.

Marketing

Minimalism Was on Its Way Out. Then Came ‘Love Story’

Ryan Murphy’s smash hit chronicling the ill-fated romance of Carolyn Bessette-Kennedy and John F. Kennedy, Jr. is reshaping the trend cycle.

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Entrepreneurship

What Successful Entrepreneurs Do Differently the Second Time Around

Stylists Emily Current and Merritt Elliott had an instant success and a quick exit with their denim brand Current/Elliott in the 2010s. For their second venture, The Great, they’re taking an alternative approach.

Entrepreneurship

What Successful Entrepreneurs Do Differently the Second Time Around

Stylists Emily Current and Merritt Elliott had an instant success and a quick exit with their denim brand Current/Elliott in the 2010s. For their second venture, The Great, they’re taking an alternative approach.

Marketing

The Long, Slow Death of Sponsored Content

While pay-for-play on creators’ feeds isn’t going away entirely, the #ad is no longer the cornerstone of social media marketing that it once was. Some brands are taking a new approach they hope will feel more like an extension of creators’ relationships with their followers.

Marketing

The Long, Slow Death of Sponsored Content

While pay-for-play on creators’ feeds isn’t going away entirely, the #ad is no longer the cornerstone of social media marketing that it once was. Some brands are taking a new approach they hope will feel more like an extension of creators’ relationships with their followers.

Retail

How New York’s Minimalists Are Adapting to a Maximalist World

New York’s history with sleek, streamlined style is well-documented, and in recent years, has birthed a number of brands offering their own take on the aesthetic. But as louder fashion bubbles back up, these brands must find ways to go bolder without sacrificing their identity.

Retail

How New York’s Minimalists Are Adapting to a Maximalist World

New York’s history with sleek, streamlined style is well-documented, and in recent years, has birthed a number of brands offering their own take on the aesthetic. But as louder fashion bubbles back up, these brands must find ways to go bolder without sacrificing their identity.

Fashion Week

In New York, Practicality and Pragmatism

At a challenging time for the industry and the world at large, brands focused on serving their clients’ needs for comfort, a source of power, specialness and of course — things to buy.

Fashion Week

In New York, Practicality and Pragmatism

At a challenging time for the industry and the world at large, brands focused on serving their clients’ needs for comfort, a source of power, specialness and of course — things to buy.