Skip to main content

technology / Materials

BACK TO Technology
Technology

Generative AI Is Revolutionising Virtual Try-On. Will Shoppers Use It?

Open-sourced large language models have made it easier to create realistic images of online shoppers in outfits before they buy them. The next challenge is getting people to actually use the technology.

Technology

Generative AI Is Revolutionising Virtual Try-On. Will Shoppers Use It?

Open-sourced large language models have made it easier to create realistic images of online shoppers in outfits before they buy them. The next challenge is getting people to actually use the technology.

Technology

The Fashion AI Startups to Watch

BoF highlights 17 AI-powered startups that have raised more than $400 million in the last five years by offering design, operation and shopping services that promise to help brands and retailers reduce costs and increase innovation.

Technology

The Fashion AI Startups to Watch

BoF highlights 17 AI-powered startups that have raised more than $400 million in the last five years by offering design, operation and shopping services that promise to help brands and retailers reduce costs and increase innovation.

Technology

The Best of BoF 2024: Finding Technology’s Value

Technology was forced to prove its worth this year as businesses sought practical use cases for AI and data analytics amid a tough consumer environment that brought a few high-profile businesses crashing back down to earth.

Technology

The Best of BoF 2024: Finding Technology’s Value

Technology was forced to prove its worth this year as businesses sought practical use cases for AI and data analytics amid a tough consumer environment that brought a few high-profile businesses crashing back down to earth.

Technology

The Year Ahead: How Gen AI Is Reshaping Fashion’s Creativity

After generative AI’s breakout year in 2023, The State of Fashion 2024 examines emerging use cases across creative industries, including fashion.

Technology

The Year Ahead: How Gen AI Is Reshaping Fashion’s Creativity

After generative AI’s breakout year in 2023, The State of Fashion 2024 examines emerging use cases across creative industries, including fashion.

ADVERTISEMENT

Technology

Can Technology Build a Better Market for Fashion’s Unused Fabrics?

Digital platforms are working to bring fashion’s deadstock materials out of dusty warehouses and make them easy to buy and sell online, but they face an industry used to doing things the old-fashioned way.

Technology

Can Technology Build a Better Market for Fashion’s Unused Fabrics?

Digital platforms are working to bring fashion’s deadstock materials out of dusty warehouses and make them easy to buy and sell online, but they face an industry used to doing things the old-fashioned way.

Retail

Is There Room for Another Activewear Giant?

A giant investment from Softbank in 2021 turbocharged expansion plans at Vuori, which is now eyeing global expansion and a takeover of its customers’ closets. But Lululemon, Nike and a host of direct-to-consumer competitors stand in its way.

Retail

Is There Room for Another Activewear Giant?

A giant investment from Softbank in 2021 turbocharged expansion plans at Vuori, which is now eyeing global expansion and a takeover of its customers’ closets. But Lululemon, Nike and a host of direct-to-consumer competitors stand in its way.

Sustainability

Why Mushroom Leather (and Other New Materials) Are Struggling to Scale

Late last month, leading materials start-up Bolt threads said it had paused operations for its leather alternative Mylo. The company’s struggle to raise funds points to deeper challenges for the sector, writes Kenneth Pucker.

Sustainability

Why Mushroom Leather (and Other New Materials) Are Struggling to Scale

Late last month, leading materials start-up Bolt threads said it had paused operations for its leather alternative Mylo. The company’s struggle to raise funds points to deeper challenges for the sector, writes Kenneth Pucker.

Sustainability

How Lab-Grown Diamonds Went Mainstream

Synthetic stones now make up 10 percent of the diamond market, highlighting the ways in which new materials are rewriting the rules of what is considered luxury.

Sustainability

How Lab-Grown Diamonds Went Mainstream

Synthetic stones now make up 10 percent of the diamond market, highlighting the ways in which new materials are rewriting the rules of what is considered luxury.

ADVERTISEMENT

Sustainability

Fashion’s Microplastics Problem Is a Design Challenge

Material choices, garment construction and manufacturing processes can make a big difference to reducing much of the polluting particles clothes shed.

Sustainability

Fashion’s Microplastics Problem Is a Design Challenge

Material choices, garment construction and manufacturing processes can make a big difference to reducing much of the polluting particles clothes shed.

Sustainability

Op-Ed | When Sustainable Fashion Does More Harm Than Good

From products made of recycled plastic to take-back programmes, some of fashion’s favourite sustainability solutions are problematic, argues Beth Esponnette.

Sustainability

Op-Ed | When Sustainable Fashion Does More Harm Than Good

From products made of recycled plastic to take-back programmes, some of fashion’s favourite sustainability solutions are problematic, argues Beth Esponnette.

Technology

Laundry Day Is the New Front Line in Fashion’s Battle Against Microplastics

A new washing machine Samsung developed with Patagonia raises the question of how fashion can best combat its rampant microfibre pollution problem.

Technology

Laundry Day Is the New Front Line in Fashion’s Battle Against Microplastics

A new washing machine Samsung developed with Patagonia raises the question of how fashion can best combat its rampant microfibre pollution problem.