Agenda-setting intelligence, analysis and advice for the global fashion community.

Case Study | The Complete Playbook for Generative AI in Fashion

From ChatGPT to Midjourney to Runway, the emerging technology is already showing why it could be one of the most consequential in decades for the fashion industry. Early adopters and experts unpack the opportunities and challenges of putting gen AI to use to design products, create campaigns and other content, and better connect with customers.

Marc Bain

20 June 2023

In 2018, an artist named Robbie Barrat conceived an entire fashion collection in the style of Balenciaga using artificial intelligence. Barrat had to train his own AI model on images of existing looks he gathered himself, and the output wasn’t perfect. Much of it appeared smudged and distorted. But it was enough to capture fashion’s attention, landing him an interview with Ssense and a collaboration with Acne Studios.

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MASTERCLASS

View the masterclass from Tuesday, July 11, 2023

BoF Masterclass | The Complete Playbook for Generative AI in Fashion

Watch on demand a special Masterclass, as BoF’s technology correspondent Marc Bain, along with a panel of experts, unpacked our case study on generative AI.

About the author

Marc Bain

Marc Bain is News, Features and Reports Editor at The Business of Fashion. He is based in London and drives BoF’s coverage of technology and innovation, from startups to Big Tech.

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