Sports and Fashion Correspondent
Mike Sykes is the Sports and Fashion Correspondent at the Business of Fashion. He is based in Washington, D.C. and is laser-focused on covering the sportswear world where it intersects with fashion, tech and more. He founded the Kicks You Wear newsletter in 2019 to bring that coverage to life. Previously, he worked as a sports reporter and editor for USA Today's For The Win. He has a Bachelor's in Communication from Bowie State University and a Masters in Digital Media from American University.
The proxy battle at Lululemon continues as founder and ousted former CEO Chip Wilson pushes investors to vote for his preferred candidates in the company’s annual shareholder meeting.
The proxy battle at Lululemon continues as founder and ousted former CEO Chip Wilson pushes investors to vote for his preferred candidates in the company’s annual shareholder meeting.
Adidas’ performance at the London Marathon established it as a leader in the running category.
Adidas’ performance at the London Marathon established it as a leader in the running category.
The Nike veteran’s appointment as Lululemon’s CEO doesn’t seem to be going over well with investors.
The Nike veteran’s appointment as Lululemon’s CEO doesn’t seem to be going over well with investors.
An NBA reporter’s analysis of Nike’s basketball business has sparked a new conversation about how much the category and the stars that drive it are to blame for the company’s recent struggles.
An NBA reporter’s analysis of Nike’s basketball business has sparked a new conversation about how much the category and the stars that drive it are to blame for the company’s recent struggles.
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Hilton CEO, Chris Nassetta, revealed that the company’s bookings for the World Cup aren’t as strong as they’d hoped to this point. That might signal a need for an adjustment from the sportswear industry.
Hilton CEO, Chris Nassetta, revealed that the company’s bookings for the World Cup aren’t as strong as they’d hoped to this point. That might signal a need for an adjustment from the sportswear industry.
BoF’s Mike Sykes explains why Nike’s recovery under Elliott Hill still feels incomplete and examines why investor patience is wearing thin.
BoF’s Mike Sykes explains why Nike’s recovery under Elliott Hill still feels incomplete and examines why investor patience is wearing thin.
Ralph Lauren has been the standard bearer for fashion in tennis for decades. So it’s genuinely shocking that the company just lost its Australian Open sponsorship.
Ralph Lauren has been the standard bearer for fashion in tennis for decades. So it’s genuinely shocking that the company just lost its Australian Open sponsorship.
After six years with Ralph Lauren as its title sponsor, the Australian Open is inking a new partnership with Hugo Boss. It’s a meaningful shift for both the tournament and Hugo Boss as the brand looks to rebuild.
After six years with Ralph Lauren as its title sponsor, the Australian Open is inking a new partnership with Hugo Boss. It’s a meaningful shift for both the tournament and Hugo Boss as the brand looks to rebuild.
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The chaotic shape of the sportswear market may be reshaping the way brands deal with the athletes they work with.
The chaotic shape of the sportswear market may be reshaping the way brands deal with the athletes they work with.
Rumoured upcoming collaborations for Nike show how deeply the brand is investing in the World Cup this year. With football fashion on the rise, it’s worth wondering if this run might be the moment Nike needs to get out of its current slump.
Rumoured upcoming collaborations for Nike show how deeply the brand is investing in the World Cup this year. With football fashion on the rise, it’s worth wondering if this run might be the moment Nike needs to get out of its current slump.
Surging oil prices are raising questions about the structure of supply chains and when companies will need to pass increased costs onto consumers.
Surging oil prices are raising questions about the structure of supply chains and when companies will need to pass increased costs onto consumers.
Nike CEO Elliott Hill publicly exuded plenty of confidence during the company’s crucial third-quarter earnings call. That didn’t stop the brand’s stock from hitting an 11-year low.
Nike CEO Elliott Hill publicly exuded plenty of confidence during the company’s crucial third-quarter earnings call. That didn’t stop the brand’s stock from hitting an 11-year low.
In a document filed with the Securities and Exchange Commission, the company’s management has approved a plan for organisational changes expected to cost the brand nearly $300 million. One analyst posited the target could be its struggling subsidiary.
Sluis is taking the reins on the company’s finances as Martin Hoffman continues his transition as the company’s full-chief executive.
The brand’s latest professional sports deal is its first formalwear partnership with a football club in over 20 years.
The California-based luxury brand’s store is its first standalone European destination.
The exhibition, which will pair archival fashion pieces with works of art depicting the human body, will be the first to grace the new 12,000-square-foot Condé M. Nast Galleries space.
Mike Amiri’s namesake brand is diving deeper into the sports world through a new partnership with La Liga’s FC Barcelona.
The partnership includes an apparel collection for all 32 teams across the activewear brand’s men’s and women’s categories.
Maison Kitsuné has appointed British designer Abigail Smith as the brand's new creative director, with her first collection for the brand debuting at Paris Fashion Week.