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Agenda-setting intelligence, analysis and advice for the global fashion community.

Adidas Keeps Thriving in a Chaos-Filled Market

Adidas’ staggering growth continues while the rest of the sportswear industry struggles to find its footing.
Adidas is in record-breaking shape, according to preliminary results it released on Thursday.
Adidas is in record-breaking shape, according to preliminary results it released on Thursday. (Shutterstock)

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