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High Margin

Interviews on creativity and business in the world of luxury — from fashion and watches to art, wellness, travel and more — from our chief luxury correspondent in Paris.
Luxury

This Week in Luxury: Chanel, Miu Miu, Métier

Robert Williams breaks down Matthieu Blazy’s Chanel cruise success, Miu Miu’s stalling growth and Métier’s next chapter.

Luxury

This Week in Luxury: Chanel, Miu Miu, Métier

Robert Williams breaks down Matthieu Blazy’s Chanel cruise success, Miu Miu’s stalling growth and Métier’s next chapter.

Luxury

LVMH at a Crossroads

Bernard Arnault reaffirmed his confidence in LVMH even as stagnant sales, a tumbling share price and questions over succession have dented its image. Can the world’s largest luxury group reclaim the narrative?

Luxury

LVMH at a Crossroads

Bernard Arnault reaffirmed his confidence in LVMH even as stagnant sales, a tumbling share price and questions over succession have dented its image. Can the world’s largest luxury group reclaim the narrative?

Luxury

Kering’s Strategy Reveal, Examined

CEO Luca de Meo outlined manufacturing synergies, threw cold water on the group’s Valentino acquisition and shared some stealthy forecasts for Gucci’s growth as part of a sweeping strategy overhaul. Will it work?

Luxury

Kering’s Strategy Reveal, Examined

CEO Luca de Meo outlined manufacturing synergies, threw cold water on the group’s Valentino acquisition and shared some stealthy forecasts for Gucci’s growth as part of a sweeping strategy overhaul. Will it work?

Luxury

Luxury’s Q1: A Turnaround Test

In this week’s High Margin newsletter: First-quarter sales at LVMH, Kering and Hermès will take the temperature on whether luxury’s turnaround effort is translating to sales. Plus: Galeries Lafayette’s strategy, Brunello Cucinelli’s sales beat and Robert’s favourite store in France.

Luxury

Luxury’s Q1: A Turnaround Test

In this week’s High Margin newsletter: First-quarter sales at LVMH, Kering and Hermès will take the temperature on whether luxury’s turnaround effort is translating to sales. Plus: Galeries Lafayette’s strategy, Brunello Cucinelli’s sales beat and Robert’s favourite store in France.

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Luxury

Luxury Brands Target ‘Desirability First’ — But How to Measure It?

Kering boss Luca de Meo is reconfiguring CEO incentives with a focus on desirability over top-line growth. AI has made it easier to process data from surveys, social media and more — putting desirability in the spotlight across the industry.

Luxury

Luxury Brands Target ‘Desirability First’ — But How to Measure It?

Kering boss Luca de Meo is reconfiguring CEO incentives with a focus on desirability over top-line growth. AI has made it easier to process data from surveys, social media and more — putting desirability in the spotlight across the industry.

Luxury

What Happened at Coperni Owner Tomorrow Ltd.?

The London-based showroom-turned-brand incubator, which also owns Martine Rose, is being sold to Italy’s Andrea Ciccoli. Founder Stefano Martinetto breaks down the move for BoF in this week’s High Margin luxury newsletter.

Luxury

What Happened at Coperni Owner Tomorrow Ltd.?

The London-based showroom-turned-brand incubator, which also owns Martine Rose, is being sold to Italy’s Andrea Ciccoli. Founder Stefano Martinetto breaks down the move for BoF in this week’s High Margin luxury newsletter.

Luxury

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.

Luxury

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.

Fashion Week

Inside Fendi’s New Era

Maria Grazia Chiuri’s arrival at the Roman brand will usher in deeper changes than what we could see on the runway, Robert Williams writes.

Fashion Week

Inside Fendi’s New Era

Maria Grazia Chiuri’s arrival at the Roman brand will usher in deeper changes than what we could see on the runway, Robert Williams writes.

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Luxury

Will the Kering Hope Trade Hold Up?

In this week’s High Margin newsletter: Kering shares pop off again as its sales decline slows — despite a lack of clarity on Gucci’s next steps.

Luxury

Will the Kering Hope Trade Hold Up?

In this week’s High Margin newsletter: Kering shares pop off again as its sales decline slows — despite a lack of clarity on Gucci’s next steps.

Luxury

When Taste Is All Over TikTok

Fashion’s ability to sell cultural capital comes under pressure when brand codes are common knowledge and style cues travel at the speed of social media, writes Robert Williams. Does luxury’s signalling power need stronger encryption?

Luxury

When Taste Is All Over TikTok

Fashion’s ability to sell cultural capital comes under pressure when brand codes are common knowledge and style cues travel at the speed of social media, writes Robert Williams. Does luxury’s signalling power need stronger encryption?

Luxury

What’s Couture For? Chanel and Dior’s New Designers Make Their Case

Matthieu Blazy and Jonathan Anderson each took different approaches to navigating the inherent tensions of French couture, Robert Williams writes. Plus: LVMH’s results.

Luxury

What’s Couture For? Chanel and Dior’s New Designers Make Their Case

Matthieu Blazy and Jonathan Anderson each took different approaches to navigating the inherent tensions of French couture, Robert Williams writes. Plus: LVMH’s results.

Luxury

Louis Vuitton, Dior and What Luxury Means Today

LVMH’s two biggest brands took radically different approaches this menswear season, tapping into fast-evolving ideas about taste and status, writes Robert Williams.

Luxury

Louis Vuitton, Dior and What Luxury Means Today

LVMH’s two biggest brands took radically different approaches this menswear season, tapping into fast-evolving ideas about taste and status, writes Robert Williams.

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