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Agenda-setting intelligence, analysis and advice for the global fashion community.

Resale Won’t Fix Fast Fashion’s Sustainability Issues

Millions of low-cost fashion products are showing up in thrift stores and on resale sites, but that’s not curbing the industry’s primary growth.
Racks and racks of secondhand clothing.
The explosion of fast fashion over the last two decades has meant the secondhand market is awash with polyester party dresses and synthetic sweaters. (Shutterstock)

Peer-to-peer resale app Depop has become a hot destination for Gen-Z consumers on the hunt for cute, reasonably priced pre-loved finds. But some have been disappointed to discover their latest “retro” or “vintage” buy actually came from Shein.

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Further Reading

Is Resale Fuelling Overconsumption?

Ultra-fast fashion e-tailer PrettyLittleThing is the latest brand to launch a secondhand marketplace, playing into a debate over whether resale is becoming a smokescreen for even more and faster consumption.

Is Resale Actually Good for the Planet?

The companies cashing in on fashion’s fast-growing resale market are positioning themselves as a solution to the industry’s sustainability problems. But the reality is far more complex.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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