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Proenza Schouler Founders to Design LVMH’s Loewe

American designers Jack McCollough and Lazaro Hernandez will take the creative reins of the Spanish brand, which grew estimated annual revenues to more than $1.5 billion during Jonathan Anderson’s transformative tenure.
LVMH named Jack McCollough and Lazaro Hernandez creative directors of Loewe.
LVMH named Jack McCollough and Lazaro Hernandez creative directors of Loewe. (Loewe)

Another piece of LVMH’s much-discussed designer reshuffle is falling into place as the French group names new creative direction for

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Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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